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HomeMy WebLinkAbout13962 ORD - 09/28/1977TEXAS: U AN ORDINANCE AUTHORIZING THE CITY MANAGER TO SUBMIT AN APPLICATION TO THE U. S. TRAVEL SERVICE OF THE U. S. DEPARTMENT OF COMMERCE TO REQUEST $5,500 IN FEDERAL FUNDS TO CONDUCT AN ADVERTISING CAMPAIGN IN CANADA TO PROMOTE TOURISM IN CORPUS CHRISTI, AS MORE FULLY SET FORTH IN THE APPLICA- TION, A SUBSTANTIAL COPY OF WHICH IS ATTACHED HERETO AND MADE A PART HEREOF, MARKED EXHIBIT "A "; AUTHORIZING THE CITY MANAGER TO EXECUTE SUCH DOCUMENTS AS MAY BE NECESSARY TO IMPLEMENT THE PROPOSED PROGRAM; AND DECLARING AN EMERGENCY. BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF CORPUS CHRISTI, SECTION 1. That the City Manager be and he is hereby authorized to submit an application to the U. S. Travel Service of the U. S. Department of Commerce to request $5,500 in federal funds to conduct an advertising campaign in Canada to promote tourism in Corpus Christi, all as more fully set forth in the application, a substantial copy of which is attached hereto and made a part hereof, marked Exhibit "A ". SECTION 2. That the City Manager be and he is hereby authorized to execute such documents as may be necessary to implement the proposed program aforesaid. SECTION 3. The necessity to authorize submission of an application for federal funds to conduct an advertising campaign in Canada to promote tourism in Corpus Christi and to authorize the City Manager to execute such documents as may be necessary to effectuate the said proposed program creates a public emergency and an imperative public necessity requiring the suspension of the Charter rule that no ordinance or resolution shall be passed finally on the date of its introduction but that such ordinance or resolution shall be read at three several meetings of the City Council, and the Mayor having declared such emergency and necessity to exist, having requested the suspension of the Charter rule and that this ordinance be passed finally on the date of its introduction and take effect and be in full force and effect from and after its passage, IT IS ACCORDINGLY SO ORDAINED, this the 2U day of September, 1977. MICROFILMED ATTEST: City Secretary APPROVED: q-0 7 -7 7 J. UCE AYCOCK, C ATTORNEY By . ssistant City Attorney JUL 071980 MAYOR THE CITY OF CORPUS CHRISTI, TEXAS This ordinance is in effect _ .1 j force with or without the ��6� signature of the Mayor, in accordance with Article 11 Section 6 of the City Charter*. M fq jjr U.S. DEPARTMENT OF .RCE OSIB no. 041- R2967; UNITEDaTATE.Tn Vp ,.VICE TOURISM Approval Expires Apol 1980 0510 ADDrov21 No. 29680218 2. FEDERAL ASSISTANCE Appll• a. Number 3. State a, Number cant's APpli• NSA applica. lion N A 1. Type or � Preapplication b, pate Yr. MD. Day b, Date Yr. M0. ay cation Identifier Action [2g Application 19 77 9 22 Assignedl9 N/A (mark appro- Q Notification of Intent (opt.) - r Leave prate box) M Report of Federal Action stank 4. Legal applicant /raeipleot 5, Federal Employer Identification No. a. Applicant's name : City of Corpus Christi 74- 6000574W * b, organization Unit: Tourist and COnvention Bureau 6. c. Street /P.O. Box : Pro• 1 �l • 9 5 1 CI P. 0. Bolt 9277 d. City • e. County : Nueces I. - Corpus Christi (,P,-e b_T UeN F State g. 2rP Code: 78408 b. Contact person Texas red-of Catalog);- - d Nese6 honeNm) 512 884-3011 x 7. Title and Description of Applicaatrs Project S. Typo of Applieant/Regipiedt m Tourist advertising campaign in Canada to A -State H- Community Action Agency s B- encourage Canadians to visit Corpus Christie C- Interstate• - 1- Higher Educational institution substateDistrict d- Indian Tribe Texas. - D•County • K-Other (Specify). - J E-City F- - - SchDof District Q. GDpstrict post (Enter appropriate letter) I 9. Type of As,3102ace a ° A -Basic Grant D- Insurance � B-Supplenetttal Grant E -OUW Fa ter ap. rD dote w C-Loan dries, 10. Area d Project Impact ((ryryao.. w cormttea, xL Estimated num er 12, t Stereo, eta)• Type Application of persons A-New benefiting C- Revision E- Augmentation 6- Renewal D- Continuation Corpus Christie PSA, Texas 280 000 (Enter appropriate letter) Type of Change (For 12c or 120) increase Dollars F -Other(Speetly)t 15. 13. PROPOSED FUNDING CONGRESSIONAL DISTRICTS OF A- a. Federal S 5 5 0 AO a. Applicant D6 Project B- Decrease Dollars • b. Applicant 5,500 bD 14th 14th C- Increase Duration N A / T State ,00 16. Pm ect Start Date ear Mo Day 17. Project Duration D- Decrease Duration • (Enter appr d. Local 00 0 6 Months E- Cancellation Prieto leller(a) Other .00 18. fistimalV date to Year Month Day 19. Existing Federal Identification Num er f. TOTAL leU. S 11 000 .00 Feder 1 Az@mtc*r 19 77 9 25 N/A 20. Federal Agency to Receive Request (Name, Ct ty. Stte, zip code) 2L smar s a ■ S. De ait:ment of Commerce LISTS Washington, D.C. 023 dyes ®No 0 22. a. To the best of my knowledge and belief, b• if required by OMB Circular A95 this appl cation was su tied, pursuant W - s The data in this;reeppheeiiwliapplication are struc8ons therein, to appropriate clearinghouses and all responses are attached: to Applicant true and correct, the document has been No Response Certifies duty authorized by the governing body of - • Response Attached f m w U '(hat the with once applicant andthe p apPne s If tll comply the attached assurances I} the assist is approved. 1) 2) NSA 3) l 23. a. Typed name and title signature e. a • a gn d certifying Repro+ R. Marvin Townsend 11). Year Month Day m sentativr - City Manager . 1977 9 22 24. Agency Name 25. App ca. Yr. Ma Day o 1= v a 26. Organizational Unit 27. Administrative O ce tlon Received 19 t'8, a era Application a• Identifleation z W a 29. Address. 30. a era e Grant Identification . 31. Action Ta en a. Awarded 32. FUNDING Year Month Day 34. Year Mo. Day a. Federal S; .00 W(� (] b. Rejected 33. Action D.I. 19 Starting Date 19 b, Applicant 1 "22 35. Contact for Additional information 36. Year Mo. Day w for c State LZ Q e. Returned (Name and telephone number) Ending Date 19 d. Local ,00 .00 I Amendment 37. Remarks added d, peferr.d e. Other 00 o e. Withdrawn 38. - [] Yes No f. TOTAL taking S .00 Federal Agency a. In above action, any comments recety r�earmg were considered. Ii agency response is due unde(Name a era genet' tea , and p•95 Action Part 1, OMB Ciralar A-95, it has been or is bein X y SF -424 tle•7a) U$C0MM•0C 5451 -P77 4W If �S. J —REMARKS (Please referencb the ptoper item number from Sections 1, If or [If, if applicable) None -2- APPLICATION FOR FEDERAL ASSISTANCE (Short Form) PART 11 — BUDGET DATA OBJECT CLASS CATAGORIES CURRENT APPROVED BUDGET (e) CHANGE REQUESTED (b) NEW OR REVISED BUDGET (e) 1. Personnel 2. Fringe Benefits 3. Travel 4. Equipment 5. Supplies 6. Contractual (See "Attachmen A") 7. Printing & Reproduction 8. Other 9. Total Direct Charges 10. Indirect Charges 11. TOTAL , 12. Federal Share 13. Non — Federal Share 14. Program Income 15. Detail on Indirect Costs: Type of Rate ((Mark one box) Rate 5o " PROVISIONAL PREDETERMINED I] FINAL 0 FIXED Base S Total Amount S (See i PART 111 PROGRAM NARRATIVE STATEMENT (Attach additional sheets, if necessary) "Attachment B") USTS•1 IREV. l -771 —3— ATTACHMENT A CANADA ADVERTISING PROGRAM 1977 -78 PROGRAM BUDGET READER'S DIGEST - Canada Metropolitan Toronto Montreal English and French $ 4,465.00 1 insertion - December, 1977 TOURING S TRAVEL (Ontario edition) 780.00 1 col. 1/2 - 2 col. - December, 1977 'TORONTO STAR 4,050.00 6 insertions, 225 lines @ $3.00 ($675.00/ad) WINNIPEG FREE PRESS 1,440.00 8 insertions, 225 lines @ $.80 ($180.00 /ad) $10,735.00 Production Allowance 265.00 Total Budget $11,000.00 Federal Share $ 5,500 Local Share 5,500 Total $11,000 aM ATTACHMENT b PROGRAM VARRATIVE'STATEMENT 1. Objectives and Need for Assistance. The purpose of this project is to encourage Canadians to visit the United States and Corpus Christi, Texas. The scope of this project is an adver- tising campaign in newspapers and magazines in Canada to stimulate tourism in the United States and Corpus Christi, Texas. It is proposed that media advertising in Canada be directed towards metropolitan areas as Montreal, Toronto and Winnipeg-. The Corpus Christi area has in excess of two million visitors annually. This number includes both foreign and domestic tourists. The Corpus Christi area exhibits two distinct seasonal tourist patterns - the winter extending through December through March and the summer extending from the Easter holiday period until the Labor Day holiday. Differentiation in tourist types is strongly aligned with seasonal variations while differentiation in destination areas is less precise. ,visitors to Corpus Christi during the summer are predominantly auto traveling tourists who stay in local motels, shop, visit the beaches and use motel facilities for swimming, eating, and evening entertainment. The origins of these summer tourists are predominantly within Texas especially the larger cities such as Houston, Dallas, Port Worth and San Antonio. During the winter months the majority consists of tourists of older and retired persons who originate from the mid- Western states and Canada. The most important attractions for these winter tourists are the combined aspects of mild winter climate and good local fishing. The proximity of the Mexican border and the mild climate of the Rio Grande Valley also affect winter tourist traffic -5- through the Corpus Christi region. To sgme extent the availability of Mexico serves as an added attraction for winter tourists to the Corpus Christi area. Tourism amounts to approximately $170 million in the local economy annually- making it a significant part of the economy. Major tourist attractions include Padre Island National Seashore, Lake Corpus Christi, the Aransas National Wildlife Refugs,'Goose Island State Park, the Corpus Christi Museum, the Art Museum of South Texas, the Welder Wildlife Refuge at Sinton, and the Naval Air Station in Corpus Christi. Table 1-1 shoos employment in the Corpus Christi SMSA in major businesses whose dollar volume of trade varies directly with tourism- -servi.ce stations, eating and drinking places, entertainment and recreation services, and lodging places. Seventy -two percent of the total is employed in lodging and eating and drinking places. All of thisAeriployment is not due to tourism.. People employed and earning income in other sectors of the economy, support c part of these tourist- related enterprises. Overall, these figures understate the importance of tourism to the local economy, as do employment figures for any single industry. Tourist related 'businesses spend money and create jobs in construction; business and repair services; finance, real estate and insurance; and so on. Those employed in tourist - related businesses just as do those employed in manufacturing, spend their income at car dealers, doctor's offices, department stores, service stations, restaurants,-and so forth. Table 1 -2 compares employment in tourist related business in the Corpus Christi SMSA with the twenty largest metropolitan areas in Texas and Tlith the nine metropolitan areas in Florida (the fastest growing tourist area is the United States in the 1960's). These figures shoot not only the relative -6- TABLE 1I TOURIST RELATED EMPLOYMENT in the CORPUS CHRISTI S M S A 1 9 -to Employment _ Category Employment Yercant.of Total Employment ' TOTAL . 5,845 6.1 Service Station 947 Eating and Drinking 1,0 Places 2,750 2_9 Entertai=ent•aad Recreation Services 687 .7 r bodging Places 1,461 1.5 SOURCE: Employment in Eating and Drinking Places and Entertainment and " Recreation Services are taken from the U. S. Census of Population, U. S. Bureau of the Census. Employment in Service Stations and Lodging Places are estimates based on U. S. Census of Population and County Business Patterns data. TABLE 1 -2 TOURIST RELATED EMPLOYMENT / in the Aielrapoiilan Areae'ol TEXAS and FLORIDA 1970 Eating EnterWnsent 7 tap Toarlst Rel.t.4 and Drinking sad Recreation lodging Eoploy. -t as a Per- ventage Of Total Area Area population Station Plates Smicea Places mvivyaent TEXAS 21,196,730 1.2 2.9 .7 1.3 - 6.9 U.wtoa 1,985,031 1.0 - 2.7 _ .8 1.6 - 6,1 Dallas 1.533,950 1.0 2.3 .9 1.6 6.0 Sao Antonio 864.014 ' 1.2 3.3 .9 1.4 - B.s - pt. Worth 762.086 2.1 2.9 2.0 .9 •_ .. S.! . E1 Yaw 339.291 1.1 3.1 .! 1.6 - 6.7- . Rea -taOrt Arrbos•• .. oraMe ' . 313.943 - .9 - 2.7 3 1.2 - 53. . Austin 2931316 .9 3.2 .7 2.0 6.8 Corpus Ch..e.., 284.832 1.0 2.9 .7 1.3 6.1 1[ealleepbset..Edla}e,.a 181.333 1.3 1.9 1.6 1,Aboe3g 179.295 1.4 3.1 .6 1.0 1.1 3 4' - Calvestom -7ms City 169,812 1.0 3.4 .7 2.0 _ 7.1- Faro 147.533 1.2 3.4 .7 1.5 4.8 - Amarillo 344.396 1.4 Rraensvtll..Rarllgvo s.a - . San Benito 140.368 1.0 2.8 .8 1.8 6.4 Wichita palls 127.621 1.S 4.2 1.0 1.5 8.2 Abl2ene 113.939 1.1 4.0 .6 _ 1.6 - 73 - Terarlana 101.198 .9 3.1 3 1.9 6.4 - Tyler 97,096 1.3 2.3 '.3 •.7 4.8 - Odessa 1.4 3.9 .9 1.2 7.4 - - fheto.o.D.nlaon 63.221 .9 2.7 • .6 - 2.5 Y108IDA 6.789,4431.0 - 3.6 1.3 3.3 9.2 - Ilird! 1.267.792 .7 3.7 2.5 4.7 ' I0.6 Tampa6t. peeeraburg 1.012,594 1.1 4.0 13 2.9 9-3 - 7t. Lauderdale 620.1x0 1-3 4.7 1.9 _ Jacksonville 326,865 1.0 2.9 4.4 123 2.0 1.9 6.8 Orlando 426,003 1.3 3.2 1.4 1.8 7.7 - Weet palm Rea.b 'MS.753 ' .9 3.5 1.7 3..4 - peaeawla 243.073 1.0 2.9 .5 2-6 !.5 6.3 G.1n9v1ile 104.764 1.2 2.9 .7 2.7 6.S ' Tallahassee 103,047 .9 2.8 .7 2.2 6.6 . SW2CE. Employment in E.ting end Drinktng places and Census or ropulet[en, Entertatnmeot and Recreation Servl -a are taken !roe, the V. S. - O. S. Rureeu or the C...... Employoent eeelm.tas•ba..a on D. S. Canaua of Papuletlan sad County in Servlte Stations and ledg[ng Places ors 02 the Cerra... ' Bmina.a Patterns doe.. populatian rrem 0. 5. Rurem importance of tourism employment in Corpus Christi, but also indicate those sectors of the economy where increased tourist trade will result in Job opportunities. For example, increased tourism will most likely not create more jobs in service stations, as is sometimes thought. There seems to be no relationship among metropolitan areas between tourism and this type of employment. Increased tourism would most likely increase business at service stations, but not employment at service stations. Tourism usually creates a relatively large number of Sobs in lodging places. Of the other nineteen largest metropolitan areas in'Texas, thirteen have a large percent of their total employment in tourist related activities. All metropolitan areas in Florida have a larger percent of total employment in these activities than does Corpus Christi. One reason for thi&ls that tourism in Corpus Christi might be more "out -of- doors ".oriented tban in" other areas. Since most jobs related to tourism are in eating and drinking places and lodging places, increased tourism in Corpus Christi would not create as many Sobs as the same increase in the number of tourists else- where; e.g., compared to other areas, a larger percentage of tourists in Corpus Christi would be likely to camp rather than stay, in a motel or hotel. The structure of the tourist industry in Corpus Christi and the surrounding area is not the same as in other areas. .Moreover, Corpus Christi "is a destination area for tourists, as is Galveston and McAllen. Thus, it does not enjoy the transient trade of E1 Paso, Dallas, or Beaumont might have. The local Corpus Christi Area Convention and Tourist Bureau spends approximately $ 450,000 annually in its efforts to generate tourism. The need for Federal assistance in this proposed advertising campaign is quite significant in that local funds to finance the entire project are currently unavailable. 2. Results or Benefits Expected. It is anticipated that approximately 15,000 Canadians will be attracted to the Corpus Christi area as a result of the proposed media advertisement program -9- focused at the larger Canadian metropolitan areas during the-fall and winter of 1977 -78. It is anticipated that the duration of their visit will be from one to three weeks in which time approximately $35 per person will be spent per day. To further stimulate Canadian tourism to Corpus Christi, on October 14 -16, 1978 the Canadian Davis Cup tennis team will be playing the top Texans in a tournament at Padre Isles- Corpus Christi. Air Canada has agreed to fly the team here at their expense. The Padre Isles Country Club will sponsor the tournament with the assistance of the Corpus Christi Tennis Association. The teams will be housed, boarded and entertained at Padre Island and by members of the Corpus Christi Tennis Association. Padre Isles, which has a large number of Canadian property owners, along with the Tennis Association, will videotape the tournament and send it to the Canadian television network for a 1 -1/2 hours length showing in Canada. It is anticipated that a number of Canadian publications will also send writers and photographers to cover the event. "3. Approach. a. It is proposed that media advertising be conducted in the following Publications: Reader's Divest (Canada), Touring & Travel (Ontario Edition), the Toronto o Star and the Winnipeg Free Press. b. Projections for media advertising are as follows: Reader's Digest - December, 1977 Toron_ too Star - 6 insertions between October, 1977 and January, 1978 Winnipeg Free Press - 8 insertions between October, 1977 and January, 1978 Touring & Travel - December, 1977 C. Data to be collected and maintained on program accomplishments include: 1. Number of Canadian tourists on supervised tours. 2. Number of inquiries registered as a result of the media advertising program. -10- 3. Number of Canadian travel writers, tour operators and wholesaler, Who will visit the Corpus' Christi area in 1977 -78 in conjunction with familiarization tours as a result of the proposed media campaign. ' d. The City of Corpus Christi will contract with the Corpus Christi Area Convention and Tourist Bureau to carry out the proposed media advertisement. Mr. Bob Conwell, Project Director, is the Executive Vice President of the Corpus Christi Area Convention and Tourist Bureau. He has served in this capacity since July, 1955. He is one of the nine men on the Texas Tourist Development Agency Advisory Board which advertises the tourist aspects of the State of Texas. He is also a member of the State's Advertising Committee. In April, 1976 he was elected Chairman of the Discover Texas Association, the private sector branch of Texas Touristm. e, Geographic Location. The City of Corpus Christi is located on the west shore of Corpus Christi Bay in the southern portion of the State of Texas, in Nueces County, being geographically situated approximately twenty -four miles inland from-the Gulf of Mexico. Corpus Christi's latitude is 27 degrees, 45 minutes north and longitude 97 degrees, 25 minutes west. Its relative position on the Texas Gulf Coast may be designated as approxi- mately 125 miles north of the Rio Grande River and 250 miles in a south- westerly direction from the point where the estuary of the Sabine River empties into the Gulf of Mexico. Corpus Christi's Metropolitan Area comprises Nueces, Aransas and San Patricio counties. , -11- INSTRUCTIONS Continued PART 111 — INSTRUCTIONS CONTINUED b. Discuss accomplishments to date and list in chronological order a schedule of accomplishments, progress or milestones anticipated with the new funding request. If there have been significant changes in the project objectives, location approach, or time delays, explain and justify. For other requests for changes or amendments, explain the reason for the change(s). If the scope or objectives have changed or an extension of time is necessary, explain the circumstances and justify. If the total budget has been exceeded, or if individual budget Items have changed more than the prescribed limits contained in Attachment K, of General Services Administration Office of Federal Management Policy Federal Management Circular 74 -7, explain and justify the change and Its effect on the project. c. For supplemental assistance requests, explain the reason for the request and justify the need for additional funding. d. Non - profit organizations must supply the following Infor- mation: (f) a copy of the articles of incorporation, charter, trust statement, or other similar document which sets forth the authorized powers and purposes of the organization, together with the bylaws or other code of regulations; (ii) a brief description of organizational arrangements for financial and managerial control, Including the extent to which these overlap or are Integrated with other organizations; (fit) a copy of a current financial statement of the organization; and (iv) a copy of the current Internal Revenue Service tax exemption letter which certifies the organization's "not- for - profit" status. ' PART IV ASSURANCES The Applicant hereby assures and certifies that he /she will comply with the regulations, policies, guidelines, and require- ments including FMC Circulajs Nos. 74 -4, 74 -7, and OMB Circular A -95, as they relate to the application, acceptance and use of Federal funds for this Federally assisted project. Also the Applicant assures and certifies with respect to the grant that: 1. It possesses legal authority to apply for the grant; that a resolution, motion or similar action has been duly adopted or passed as an official act of the applicant's governing body, authorizing the filing of the application, including all understandings and assurances contained therein, and direct- ing and authorizing the person Identified as the official representative of the applicant to act in connection with the application and to provide such additional information as may be required. 2. It will comply with Title VI of the Civil Rights Act of 1964 (P.L. 88 -352) and the requirements imposed by or pursuant to the Regulations of the Department of Commerce (15CFR Subtitle A, Part 8), in accordance with Title VI of that Act, no person in the United States shall, on the ground of race, color, or national origin, be excluded from participation in, be denied the benefits of, or be otherwise subjected to dis- crimination under any program or activity for which the appli- cant receives Federal financial assistance and will Immedi- ately take any measures necessary to effectuate this agree- ment. 3. It will comply with Title VI of the Civil Rights Act of 1964 (42 USC 2000d) prohibiting employment discrimination where (1) the primary purpose of a grant is to provide employment or (2) discriminatory employment practices will result in unequal treatment of persons who are or should be benefiting from the grant -aided activity. 4. It will comply with requirements of Title 11 and.Title III of the Uniform Relocation Assistance and Real Property Ac- quisitions Act of 1970 (P.L. 91.646) which provides for fair and equitable treatment of persons displaced as a result of Federal and federally assisted programs. - ' 5. It will comply with the provisions of the Hatch Act which limit the political activity of employees. 6. It will comply with the minimum wage and maximum hours provisions of the Federal Fair Labor Standards Act, as they apply to hospital and educational institution employees of State and local governments. 7. It will establish safeguards to prohibit employees from using their positions for a purpose that is or gives the appearance of being motivated by a desire for private gain for them- selves or others, particularly those with whom they have' family, business, or other ties. 8. It will give the grantor agency or the Comptroller General through any authorized representative the access to and the right to examine all records, books, papers, or documents related to the grant. 9. It will comply with all requirements imposed by the Federal grantor agency concerning special requirements of taw, pro- gram requirements, and other administrative requirements approved In accordance with General Services Administra- tion Federal Management Circular No. 74.7. FORM UaTSl IREV. a -Tr) U9c—oc 5491 -P77 —12— . Corpus Christi, Texas '8'-h day of�g�, 19�_ TO THE MEMBERS OF THE CITY COUNCIL 'Corpus Christi, Texas For the reasons set forth in the emergency clause of the foregoing ordinance, a public emergency and imperative necessity exist for the suspension of the Charter rule or requirement that no ordinance or resolution shall be passed finally on the date it is introduced, and that such ordinance or resolution shall be read at three meetings of the City Council; I, therefore, request that you suspend said Charter rule or requirement and pass this ordinance finally on the date it is introduced, or at the present meeting of the City _ Council. Respectfully, MAYOR THE CITY OF CORPUS CHRISTI, TEXAS The Charter rule was suspended by the following vote: Jason Luby Eduardo de Ases David Diaz Ruth Gill Bob Gulley _ Gabe Lozano, Sr. Edward L. Sample The above ordinance was passed by the following vote: Jason,Luby _ Eduardo de Ases David Diaz__ — Ruth Gill Bob Gulley Gabe Lozano, Sr. _ Edward L. Sample :13992 ° , °