HomeMy WebLinkAbout14456 ORD - 08/16/1978jkh:8 -16 -78
AN ORDINANCE
AUTHORIZING THE CITY MANAGER TO SUBMIT AN APPLICATION
TO THE U. S. TRAVEL SERVICE OF THE U. S. DEPARTMENT OF
COMMERCE FOR $4,500 TO CONDUCT AN ADVERTISING CAMPAIGN
IN NEWSPAPERS AND MAGAZINES IN CANADA DURING THE FALL AND
WINTER OF 1978 TO PROMOTE TOURISM IN CORPUS CHRISTI,
FUNDS TO BE MATCHED BY $4,500 OF BUDGETED ADVERTISING
FUNDS IN THE CORPUS CHRISTI AREA CONVENTION AND TOURIST
BUREAU BUDGET, WITH THE.BUREAU TO ADMINISTER THE PROGRAM,
AS MORE FULLY SET FORTH IN,THE APPLICATION, A SUBSTANTIAL
COPY OF WHICH IS ATTACHED HERETO AND MADE A PART HEREOF,
MARKED EXHIBIT "A "; AND DECLARING AN EMERGENCY.
BE IT ORDAINED BY THE CITY COUNCIL OF THE CITY OF CORPUS CHRISTI,
TEXAS:
SECTION 1. That the City Manager be and he is hereby authorized
to submit an-application to the U. S. Travel Service of the U. S. Department
of Commerce for $4,500 to conduct an advertising campaign in newspapers
and magazines in Canada during the Fall and Winter of 1978 to promote
tourism in Corpus Christi, funds to be matched by $4,500 of budgeted adver-
tising funds in the Corpus Christi Area Convention and Tourist Bureau
budget, with the Bureau to administer the program, all as more fully set
forth in the application, a substantial copy of which is attached hereto
and made a part hereof, marked Exhibit "A ".
SECTION 2. The necessity to authorize submission of an application
for federal funds to conduct an advertising campaign in Canada to promote
tourism in Corpus Christi creates a public emergency and an imperative
public necessity requiring the suspension of the Charter rule that no
ordinance or resolution shall be passed finally on the date of its intro-
duction but that such ordinance or resolution shall be read at three
several meetings of the City Council, and the Mayor having declared such
emergency and necessity to exist, having requested the suspension of the
Charter rule and that this ordinance be passed finally on the date of
its introduction and take effect and be in full force and effect from and
after its passage, IT IS ACCORDINGLY SO ORDAINED, this tie 16th day of
August, 1978.
ATTEST:
City Secretary `
APPROVED: 16th DAY OF AUGUST, 1978
J. BRL <, CITY ATTORNEY -
By
Assistant C Attorney
THE CITY OF
r - IGROFILMED
14456 but 0 4 1980
, TEXAS
0
-° •'w' r "P— Names or cifres, counties,
fetes, etc.).
11. EStlr
Corpus Christi, sMsa; -Texas,
of pl
bene
C Applicant
iz Certifies
290
FORM USTS.1
14, CONGRESSIONAL DISTRU
r RBV _7084
OMB No 041- 82967:
Approval Espirea April 1980 TOURISM
U.S. DEPARTMENT OP COMMERCE
UNITED aTATC3 T If HI.3gRYICr
'
a. Applleant
a' Typed name and title
A. N. Walker
FEDERAL ASSISTANCE
2 APPIi-
a. Number
OMB Approval No. 29•.0219
3. Stale a. Number
a State
d: Local
110
16, P1`0j?Ct St�arpt Date
cant's
N/A
Day
appllea-
Idm1111er
N/A
s. Other
.00
1' Typo PrcappHcation
Appll-
call-
b. Date Yr. Mo.
Action ®Application
1978 8
15•
,Date Yr. Mo. ay
As3igted'
P ark apps 0Notification of Intent (Opt.)
i9 N/A
rlete box
• 0 Report of Federal Action
Leave
Blank
4 Legal applicant/reel
3. Applicanrs name : City of Corpus Christi
5, Federal Employer Idenlllicallon Me.
b. organization unit: Convention and Tourist Bureau
74- 6000574W
F r- Street/P.O. Box
P. 0. BOX 9277
6. Pro-
s a. city e. coanty : .Nueces
t- f.State Corpus Christi,
cram
(From
a, Number —L a
.Title
FZIPCod °. 78408
r b. Connttact erran. °, MIS
Federal
i
Ne:
E; 7. Title and Description or Applicant's Profit,
W
11-Type of
Applicant /Reolplent
•
~ Tourist advertising campaign in Canada
9
A -State H- Community Action Agency
B- Interstate 1- H"No'Educatianallnsli,tio.
C- Substato District
to
encourage Canadians to visit Corpus Christi,
J- Indian Truro
E -C°iyty K -0Other
Texas
F- Sc bool District '
a
G- Special Purpose
1
District (Enterappropdafeloffoj
-° •'w' r "P— Names or cifres, counties,
fetes, etc.).
11. EStlr
Corpus Christi, sMsa; -Texas,
of pl
bene
C Applicant
iz Certifies
290
13. PROPOSED FUNDING
a. Fe oral
14, CONGRESSIONAL DISTRU
0 0 e. Withdrawn L
; 4,500 ••00
a. Applleant
a' Typed name and title
A. N. Walker
b. Applicant
.4 500 .00
14th
a State
d: Local
110
16, P1`0j?Ct St�arpt Date
pProj
.00
19 /Isar I U 93Y
s. Other
.00
19. stlmated date to
_..._..__ ._
Year
p 22.
a, To the best of my knowledge and belief,
P The
data in this preappNcatieryapplication are
C Applicant
iz Certifies
true and correct, the document has been
duty authorized by the governing body of
_- That
the applicant and the applicant will comply
with the attached assurances if the assist-
0 0 e. Withdrawn L
ance Is approved,
Certifying
8
a' Typed name and title
A. N. Walker
Repro.
„W, sentative
Assistant Citv Mananov
W0 a. Awarded a
a. Feder:
W 0 b. Rejected b
b. Appl(c
b. 0 e. Returned for e
e, State
Amendment
0 d. Deferred d
d. Local
0 0 e. Withdrawn L
a. Other
0 30. a
L TOTAL
gamey Federal A w
were u
DING
I. We of Assistance
A -Basic Grant D- Insuranco
B- Supplemental Grant E -Other (Enfer ap-
C-Loan rrp Fiala
12. Typs of Application t% s
A-New C- Revislon E- Augmentation
B- Renewal D- Continuation
(Fn far rpproladale letter) UD
L5. Type of Change (For 12c or Ile)
A- Increase Dollars F -0ther(Specify):
B- Decrease Dollars
C- •Increase Duration N/A I
D- Decrease Duration
E- Cancellation (E. farappro- ® !
Prieto letter(e) 1
N/A
Action Date 19
Contact for Additional infarmatio
(Name and telephone number)
response is due under provis
It has been or is being made.
(Name and
❑Yes [X]No
I was su rtte , purse
and all responses are
YOU Month Day
1978 - 8 • 15
Starting Date 19
36. Year Mo. Da
Ending Data 19
37. Remarks added
OYe3 ONo
ca,
whne No.)
F
:.�:.:'f.k"ya1- ti is 4;.
�ir�`
%4: � �.x-+
:�`!•r,'. r��Y..
_- >:ti`t.:a ... �,:... :.7 F- .:•i�, ' _ _ � - -
r
1
Kt on IV — REMARKS (Please ratermce the proper item number from Sections 1, if 111, it spplic.bl.)
None.
FORM USTS l (REV. 2-76) 2 SP -{2{ /10]01
USCOMM.DC 52 {29 -P]e
'a:'.�.ca; _ _ •;,$sue ,'` "- '+`.�"' '�, -,..� -• - - - _ . - .: .. ., -i.._
r •
e
- YSCOMM -YG II2�39.P]e
APPLICATION FOR FEDERAL ASSISTANCE (Short Form)
PART It — BUDGET DATA
OBJECT CLASS CATAGORIES
CURRENTAPPROVED BUDGET,,
CHANGE REQUESTED
NEW OR REVISED BUDGET
`'._^. .• :�:` {::u ?�'
:'�:F:� +�.uli: -:. -,_yw
1.
Personnel
2. Fringe Benefits
3.
Travel
as-�;:r:v'('fiPS"]}e1c,? ;,
:�::roti,..i1C!i/i:a,E' ^..T•jBsiy;;
-
4.
Equipment
- "'•,:F.;,
•..t; ?E.'7k'gkas ^s.,' ';;rr;s=
.
5.
Supplies
''::`+; r r= .f.,'�,14 a F: t::,.•_.-
l� : • ... _ - . _ .,:l�.w
6.
a-
(See
Contractual
Attachment Attachment A" -,
7.
Printing & Reproduction
'""- •. F''"'- "� "�?�?%%i?'.
%'' i}:. %Tr'�,^'
'
8.
Other
-
9.
•
Total Direct Charges
:.: •<�{ I .:i <cii,�'Jf's -'�-" _
�� � •4v -
f;?:�Pwi'�'- A;ai',;3'rvsvts.:.
�•'- `�9, ••
10.
Indirect Charges
�' v-lrt�3i,,�o.i44'
; 131�i�; F: c
-'�w.�iR,.'.5�`'` -'
"'.
,',',,?''�;�:ym'Mlr�..,'?€?pS
4 fS�
ll.'TC'AL
12.
Federal Share ��'
� �' A `' - `:4'•Y
' �:'Z r'�71}J �~ -_ aFc +S_
13.
Non — Federal Share
-,,;yy;`,5.•c'✓'
"� '.�:,Y.r.-f. '::i;:F_ ;';`;�;t
?'.
14. Program Income
15.
Detail on Indirect Costs:
Type of Rate ((Mark one box)
PROVISIONAL 0 PREDETERMINED
1—I FINAL Q FIXED
�s
Rate %
Base $ Total Amount S
PART 111
PROGRAM NARRATIVE STATEMENT
(Attach additional sheets, if necessary)
(See "Attachment B")
- YSCOMM -YG II2�39.P]e
SMONN.
ATTACHMENT A
CANADA ADVERTISING PROGRAM
1978-79
PROGRAM BUDGET
READER'S DIGEST -;.Canada
Metropolitan'Toronto-Montreal English and French
I insertion - December, 1978
TORONTO STAR - Canada 2-,925.00
4 insertions, 225 lines @ $3.25 ($731.25/ad)
WINNIPEG FREE PRESS Canada 720.00
4 insertions, 225 lines @ $.80 ($180.00/ad)
T8;835.00
Production Allowance 165.00
Total Budget 0-0—.
Federal Share $ 4,500
Local Share 4,500
Total
"Al-a-V
jmlp
z�l
401_
9_0
1. Objectives and Need for Assistance.*
The purpose of this project is to encourage Canadians to visit the United States
and Corpus Christi, Texas. The scope of this project is an advertising campaign
in newspapers and magazines in Canada to stimulate tourism in the United States
and Corpus Christi, Texas. It is proposed that media advertising in Canada be
directed towards metropolitan areas as Montreal, Toronto and Winnipeg.
The Corpus Christi area has in excess of two million visitors annually. This
number includes both foreign and domestic tourists. The Corpus Christi area
exhibits two distinct seasonal tourist patterns - the winter extending through
December through March and the summer extending from the Easter holiday period-
. n
until the Labor. Day holiday. Differentiation in tourist types is strongly aligned
with seasonal variations while differentiation in destination areas is less precise.
Visitors to Corpus Christi during the summer are predominantly auto traveling
tourists who stay in local motels, shop, visit the beaches and use motel facilities
for swimming, eating, and evening entertainment. The origins of these summer
tourists are predominantly within Texas especially the larger cities such as
Houston, Dallas, Fort Worth and San Antonio.
During the winter months the majority consists of tourists of older and retired
persons who originate from the mid - Western states and Canada. The most important
attractions for these winter tourists are the combined aspects of mild winter
climate and good local fishing. The proximity of the Mexican border and the
mild climate of the Rio Grande Valley also affect winter tourist traffic through
the Corpus Christi region. To some extent the availability of Mexico serves as an
added attraction for winter tourists to the Corpus Christi area.
ATTACHMENT B
PROGRAM NARRATIVE STATEMENT
1. Objectives and Need for Assistance.*
The purpose of this project is to encourage Canadians to visit the United States
and Corpus Christi, Texas. The scope of this project is an advertising campaign
in newspapers and magazines in Canada to stimulate tourism in the United States
and Corpus Christi, Texas. It is proposed that media advertising in Canada be
directed towards metropolitan areas as Montreal, Toronto and Winnipeg.
The Corpus Christi area has in excess of two million visitors annually. This
number includes both foreign and domestic tourists. The Corpus Christi area
exhibits two distinct seasonal tourist patterns - the winter extending through
December through March and the summer extending from the Easter holiday period-
. n
until the Labor. Day holiday. Differentiation in tourist types is strongly aligned
with seasonal variations while differentiation in destination areas is less precise.
Visitors to Corpus Christi during the summer are predominantly auto traveling
tourists who stay in local motels, shop, visit the beaches and use motel facilities
for swimming, eating, and evening entertainment. The origins of these summer
tourists are predominantly within Texas especially the larger cities such as
Houston, Dallas, Fort Worth and San Antonio.
During the winter months the majority consists of tourists of older and retired
persons who originate from the mid - Western states and Canada. The most important
attractions for these winter tourists are the combined aspects of mild winter
climate and good local fishing. The proximity of the Mexican border and the
mild climate of the Rio Grande Valley also affect winter tourist traffic through
the Corpus Christi region. To some extent the availability of Mexico serves as an
added attraction for winter tourists to the Corpus Christi area.
Tourism amounts to approximately $180 million in the local economy annually
making it a significant part of the economy.
Major'tourist attractions include Padre Island National Seashore, Lake Corpus
Christi, the Aransas National Wildlife Refuse, Goose Island State Park, the
Corpus Christi Museum, the Art Museum of South Texas, the Welder Wildlife
Refuge at Sinton, and the Naval Air Station in Corpus Christi. -
Table 1 -1 shows employment in the Corpus Christi SMSA in major businesses whose
dollar volume of trade varies directly with tourism - service stations, eating
and drinking places, entertainment and recreation services, and lodging places.
Seventy -two percent of the total is employed in lodging and eating and drinking
places. All of this employment is not due to tourism. People employed and
earning income in other sectors of the economy support part of these tourist -
related enterprises.
Overall, these figures understate the importance of tourism to the local economy,
as do employment figures for any single industry. Tourist related businesses
spend money and create jobs in construction; business and repair services;
finance, real estate and insurance; and so on. Those employed in tourist- related
businesses just as do those employed in manufacturing, spend their income at car
dealers, doctor's offices, department stores, service stations, restaurants, and
so forth.
Table 1 -2 compares employment in tourist related business in the Corpus Christi
SMSA with the twenty largest metropolitan areas in Texas and with the nine
metropolitan areas in Florida (the fastest growing tourist area in the United
States in the 19601s). These figures show not only the relative importance of
tourism employment in Corpus Christi, but also indicate those sectors of the
economy where increased tourist trade will result in job opportunities. For
example, increased tourism will most likely not create more jobs in service
s.- ifs'. sw` t.# $,.Y�1S•F..'.°.6n:�;.....''.L:a tr :' t"':y ife7 ..a.: �£=� -:.__ ^�a.�;w7.:#".'� , • -
�? �:�.. �;' .. _ � B,K. y •r - :''j'•eK�: '" � Ex�,Cl."•' - <..,_: 2 - +xi. .��- - N�c. ' i' . ... • •,
y+W =.S', .'4 x�ye G• ` •,.ham
stations, as is sometimes thought. There seems to be no relationship among
metropolitan areas between tourism and this type of employment. Increased
tourism would most likely increase business at service stations, but not
employment at service stations. Tourism usually creates a relatively large
number of jobs in lodging places. .
Of the other nineteen largest metropolitan areas in Texas, thirteen have a
large percent of their total employment in tourist related activities. All
metropolitan areas in Florida have a larger percent of total employment in
these activities than does Corpus Christi. One reason for this is that
tourism in Corpus Christi might be more 'but -of- doors" oriented than in other
areas. Since most jobs related to tourism are in eating and drinking places
and lodging places, increased tourism in Corpus Christi would not create as
many jobs as the same increase in the number of tourists elsewhere; e.g., compared
to other areas, a larger percentage of tourists in Corpus Christi would be likely
to camp rather than stay in a motel or hotel. The structure of the tourist in-
dustry in Corpus Christi and the surrounding area is not the same as in other
areas. Moreover, Corpus Christi is a destination area for tourists, as is
Galveston and McAllen. Thus, it does not enjoy the transient trade of El Paso,
Dallas, or Beaumont might have.
The local Corpus Christi Area Convention and Tourist Bureau spends approximately
$460,000 annually in its efforts to generate tourism. The need for Federal
assistance in this proposed advertising campaign is quite significant in that
local funds to finance the entire project are currently unavailable.
2. Results or Benefits Expected.
It is anticipated that approximately 15,000 Canadians will be attracted to the
Corpus Christi areas as a result of the proposed media advertisement program -
focused at the larger Canadian metropolitan areas during the fall and winter
of 1978 -79. It is anticipated that the duration of their visit will be from
one to three weeks in which time approximately $35 per person will be
spent per day.
To further stimulate Canadian tourism to Corpus Christi, on October 12 -15,
1978, the Canadian Davis Cup tennis team will be playing the top Texans in
a tournament at Padre Isles- Corpus Christi. The Davis Cup teams from
Mexico and Venezuela will also participate. The Padre Isles Country Club
will sponsor the tournament with the assistance of the Corpus Christi
Tennis Association.
Padre Isles, which has a large number of Canadian property owners, and
local businesses will vidiotape the tournament finals and send it to the
Canadian television network for showing in Canada if the Canadian team is
in the finals. It is anticipated that a number of Canadian publications
will also send writers and photographers to cover the event.
3. Approach.
a. It is proposed that media advertising be conducted in the following
publications:
Reader's Digest (Canada), the Toronto Star and the Winnipeg Free Press.
b. Projections for media advertising are as follows:
Reader's Digest - December, 1978
Toronto;Star - 4 insertions between October, 1978, and January, 1979.
Winnipeg Free Press - 4 insertions between October, 1978, and January, 1979.
c. Data to be collected and maintained on program accomplishments include:
1. Number of Canadian tourists on supervised tours.
2. Number of inquiries registered as a result of the media advertising
program.
3. Number of Canadian travel writers, tour operators and wholesalers
who will visit the Corpus Christi area in 1978 -79 in conjunction
with familiarization tours as a result of the proposed media
campaign.
d. The City of Corpus Christi will contract with the Corpus Christi Area
Convention and Tourist Bureau to carry out the proposed media advertisement.
Mr. Bob Conwell, Project Director, is the Executive Director of the
Corpus Christi Area Convention and Tourist Bureau. He has served in
this capacity since July, 1955. He is Chairman of the Texas Tourist
Development Agency Advisory Board which advertises the tourist aspects
of the State of Texas. He is also a member of the State's Advertising
Committee. He is immediate past Chairman of the Discover Texas Associa-
tion, the private sector branch of Texas Tourism.
e. Geographic Location.
The City of Corpus Christi is located on the west shore of Corpus Christi
Bay in the southern portion of the State of Texas, in Nueces County, being
geographically situated approximately twenty -four miles inland from the
Gulf of Mexico
Corpus Christi's latitude of 27 degrees, 45 minutes north and longitude 97
degrees, 25 minutes west.
Its relative position on the Texas Gulf Coast may be designated as approxi-
mately 125 miles north of the Rio Grande River and 250 miles in a southwesterly
direction from the point where the estuary of the Sabine River empties into
the Gulf of Mexico.
Corpus Christi's Metropolitan Area comprises Nueces, Aransas and San Patricio
Counties.
-
:V:ifi 4- M :�`� �. .4�iF. S'.i i. -a �ti:,K•• - - •:".- °- �i.�•^ � Z � ,
TABLE
TOURIST RELATED EMPLOYMENT
• in the
CORPUS CHRISTI S M S A
.1970
Employment Percent.of
Category Employment Total Employment
TOTAL. 5,845 6.1
Service Station. - 947 1.0
Eating and Drinking
Places. '• 2,750 2.9
Entertainment and,., -
Recreation Services 687 .7
Lodging-Places 1,461 1.5
SOURCE: Employment in Eating and Drinking Places and Entertainment and
Recreation Services are taken from the U. S. Census of Population,
U. S. Bureau of the Census. Employment in Service Stations and
Lodging Places are estimates based on U. S. Census of Populatioli
and County Business Patterns data.
-7-
TABLE 1 -2
TOURIST RELATED EMPLOYMENT
!n the Metropotiton Areas of
• TEXAS and FLORIDA
lzti-S
x tettwl,m.ne
Tot.l T.."t "I.Atai
and
and
rmploy.-I u a Pci<
Satvico
Drbut -3
d.ct.=tlon
Wain
centala et Tott1 ,
Area
Nopulatios •
Staum
Plaw
Sesdees
Nl =us
r.pley.ant -
TEXAS -
11,196,730
1.2
2.9
.7
1.5
-
- Houston
1.963,031
1.0
2.T
.8
lei
•
Dallas
1.555.930
•• 1.0 '.
2.3
.9
1.6
6.6
SAn Antonio
864,014 •
1.2
3.3
- .9
1.4 ••
_ 6.8 '
' re. Woreh
762,066
3.1
2.9
1.0
.9
. - E1 Pas. -
359.291
1.1
3.1
.!
1.6
- 6.7-
Dravnant -Yczt Artboa�
'.
'ss'�'
• .9
2.7
w'i
1.2
0raaga
Austin
293x516
-
.9
-
254.832
1.0
1
2.9
' NeJtil.o- 4h.tr- tdtabora•
181.533
13
1.9
.6
1.6
3.4- .
}„byocy� 179.293
1.4
3.3
1.0
1.1
6.E w.
R
6alve.t.md ran City
169.812
1.0
3.4 •
.7 .•
2.0
7.1 _ • .
-
'
1Jxo
147.553
1.2
3.4
.7
1.5
6.8. • - .
w
AaarLlb
144.396
lA
].6
1.0 •-
2.0
- S•p --
immuAvilla- R==linga�..
7/.0.368
1.0
2.8
.B
LE
- 6.4 ....> .,
Son bonito
•1.5
9Lehita rolls
127,621
1.S
4.2
1.0
- £�_
AbLlea.
133.939
1.1
4.0
.B
2.6
'"•,�
Tararkaan _
101.198
.f
3.}
S
1.9
�
_ _' . ,.'s' -1
97,096
1.3
2.3
'.s
., Mi
Od.sse
91.803
1.4
3.9
•g.P ' -
Sh.rmaa.DAis.n
83,223
.f
2.7
.6
3.S
z
- rWaID4
6.769.443
•1.0 -
3.6
1.3
33
�•! ', :,d
r�-
Nina
1,267.792
.7
3.7
1.5
4.7
'1.3
T=op. -Se. Nee burg
1.033.394
1.1
4.0
-
2.9
7e. UuderdalA,
620.100
1.3
4.7
1.9
4.4
1.9
•; � •3,� '
6.4 „'-•
J.eksomrill.
328.863
1.0
2.9
1.0
t•+
orlu.do
428,003
13
3.2
1.4
1.8
F..t Pala Basra
348,733
- .9
3.5
2.7
- 3.4
YeoeawL
243.073
1.0
C.lnsrltl.
104.764
1.2
2.9
.T
1.7
7.1lobos... 103.047 .9
2.8 .7
2.2
Servlw..ra twkaa IT,�•1 , a•'
• SOUECC: rsploytaat in
Hatlns And Driakin8 Places and Enteresiam.at and E.creatiea ak
Station and Lodgtne
Ceasm .L Populweton. U. S. au of th. Census. E.ployrvnt
in S -1c.
LrH (�'
' otlmtes -bead
oa U. S. Census
of Napulati.n
sad County
Dusln.ss Nate.-
dot.. PopuLtton
of th. Census.
-H-
-
ATTACHMENT B
PROGRAM NARRATIVE STATE ADDENDUM
3f Theme: "We!ve 22t to start meeting like this ".
Approach: Over the past years the City of Corpus Christi has been
presented as "The Sparkling City by the Sea ". As a
result of the severe Canadian winters, the approach for.
advertising will attempt to project an image of warmth.
Advertisements will stress tropical sun and warm sand
and surf. Corpus Christi Is natural beaches, including
Padre Island with its colorful pirate past of buried
treasures, will also be emphasized.
The enclosed.tgar sheet is a sample of this approach emphasizing a
tropical climate with hot sun and island sands.
r'£4 '?3'A.i
ATTACHMENT B
PROGRAM NARRATIVE STATE ADDENDUM
3f Theme: "We!ve 22t to start meeting like this ".
Approach: Over the past years the City of Corpus Christi has been
presented as "The Sparkling City by the Sea ". As a
result of the severe Canadian winters, the approach for.
advertising will attempt to project an image of warmth.
Advertisements will stress tropical sun and warm sand
and surf. Corpus Christi Is natural beaches, including
Padre Island with its colorful pirate past of buried
treasures, will also be emphasized.
The enclosed.tgar sheet is a sample of this approach emphasizing a
tropical climate with hot sun and island sands.
t
'# z
Sample Tear Sheet
v®drelsl®nd ... come, ee
her-warrn
Come ei rience the'•lonely shore and the deep sea „"the
tropical air, and the •colors of sky and earth. Hear the cry
of the gulis.•and,,the• =roar of the ocean. with modesty
priced high riser apartments. and Is, you'con•stay until.:..-,, ; =#
you've done it all: m
Coe expert c• •r ai`•' r ;�Yw • '; s
Padre Island and s Chri
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Box 1 U7•RD
Corpus Christi, Texas 78M, USA Address
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Sample Tear Sheet
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J1101 11;
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After all, more than two million of you visit the Corpus Christi 'P, 'i.
.# # �.-
area each year. And for good reason. You've discovered the "
magic of our beaches and the tropical air. Deep sea fish. .3
Ing. Surfing and sailing. Best of all, it's one tropical 1; O-x
4# .3
paradise where you can afford to cut up rather than j#
cut down. Isn't that what a vacation's all about?
Come, get in the habit. 4
// �jf�� �„/ 'TD Ate"""' Leo +° 4 °0 `Q` / l
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Corpus Christi, Te
_day of 19 71
TO THE MEMBERS OF THE CITY COUNCIL
Corpus Christi, Texas
For the reasons set forth in the emergency clause of the foregoing ordinance,
a public emergency and imperative necessity exist for the suspension of the
Charter rule or requirement that no ordinance or resolution shall be passed
finally on the date it is introduced, and that such ordinance or resolution
shall be read at three meetings of the City Council; I, therefore, request
that you suspend said Charter rule or requirement and pass this ordinance
finally on the date it is introduced, or at the present meeting of the City
Council. k
Respectfully,
THE CITY OF
The Charter rule was suspended
Gabe Lozano, Sr.
Bob Gulley
David Diaz
Ruth Gill
Joe Holt
Tony Juarez, Jr.
Edward L. Sample
The above ordinance was passed
Gabe Lozano, Sr.
Bob Gulley
David Diaz
Ruth Gill
Joe Holt
Tony Juarez, Jr.
Edward L. Sample
14451
, TEXAS