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HomeMy WebLinkAboutMinutes Corpus Christi Convention & Visitor Bureau - 02/21/2002 V V MINUTES CORPUS CHRISTI CONVENTION&VISITORS BUREAU BOARD OF DIRECTORS MEETING Thursday, February 21, 2002 12:00p.m Omni Bayfront Hotel—Matagorda Room PRESENT: Brad Lomax-Chair, Bill Goin, Bill Morgan, Will Pettus, Cristina Garza, Vangie Chapa, Dave Prewitt,Jody Patel, Victor Gonzalez, Bert Quintanilla, Linda Routh, Govind Nadkarni, John Trice, Dan Viola, Berney Seal,Tom Schmid, Lillian Riojas, Skip Noe ABSENT: Mayor Loyd Neal , David Garcia, Bill Pettus STAFF: Wayne Bennett, Connie Cardamone, Carol Dunton, Terry Morales I. CALL TO ORDER: Brad Lomax called the meeting to order at 12:05 p.m. II. APPROVAL OF MINUTES: Brad made a motion to approve the January 21, 2002 CVB Board of Directors meeting minutes. Motion was seconded;motion passed. IB. PUBLIC COMMENT: None Brad recognized Tom Hallis with Avis Rent-a-car in attendance. Tom would like to get more involved in helping the CVB acquire additional marketing funds. IV. BOARD MEMBER TERM EXTENSION: Brad reported that due to coming out of the Alliance era caused board members to roll out of their terms in March According to the CVB By-laws,terms of the board should run concurrent with the fiscal year;which is August 1 through July 31. Brad recommends that the current terms be extended through July 31st and to form a nominating committee in June to select nominees for the board vacated slots to be in compliance with the By-laws. Brad asked for a motion, Victor Gonzalez made the motion, Berney Seal seconded,motion passed. V. ADDITIONAL MARKETING FUNDS: Wayne reported that the Finance Committee met last Thursday to review a 6-month outline of where the bureau stands in relation with the budget. He noted that there were expenditures budgeted that did not materialize and other expenditures that used less funds than originally allocated. He met with CVB staff to identify line item fluids that would not be used and what was scheduled to be used. He reported that the dollar amount that was identified as excess was$41,160.00. Wayne and staff recommended reallocating $30,000.00 to the advertising arena or other areas the board deemed necessary. Brad confirmed with Connie that the excess monies is coming from expenditures that did not take place and the efficiencies that were accomplished in the first 6 months of this year; SCANNED V V Page 2 Board of Directors Mtg. February 21,2002 Connie agreed. Brad asked for a motion to allow the Sales&Marketing Committee to make the decision what marketing programs to use the excess funds. John Trice suggested using some of the funds to offset co-op participation costs for industry partners to show appreciation for their past and continued support. Bert Quintanilla made the motion for the Sales&Marketing Committee make the decision, Jody Patel seconded, motion passed. VI. HMCA REPORT: Kevin Latone reported on his primary focus during his term as the new president of HMCA. Kevin presented a document produced by San Antonio telling the story of tourism and the hospitality industry impact in their local community. He feels that we, as an industry, have the ability to tell a similar story. He reported on the industry awards banquet and his disappointment of city leaders not attending. He feels this is an example of the "disconnect"of what our industry truly represents as a whole to the community and the economic development that it actually creates. He stated that increasing tourism dollars generated in our local economy impacts the city and citizens with tax benefits; which improves the quality of life in our and surrounding area. He stressed the importance of the need to get out a couple of messages;to city council to find the $350,000.00 and for our industry to develop a strategic initiative,which the city would recognize and partner with us. Kevin has taken on the initiative of awareness and is working with several organizations to accomplish this task. He would like these groups to band together with a common message and to continue to create awareness about tourism. He presented a copy of a letter he sent to city council supporting the additional funds request. He requests that others do the same and is mandating it for his managers. Brad expressed his and the boards' appreciation for his efforts. VII. FINANCIAL REPORT: Connie went over the financials for the month ending January 31,2002 with the board. She noted that she had added 2001 IACVB data and percentages for comparison. In comparison to last January, expenditure percentages are down. There was an inquiry about a line item of$2,500.00 in royalties. Connie has been unable to identify it but guesses that is was from the web site. Connie stated in 3 months she would look at the budget activity again to determine where we are and stay on top of it through the end of this fiscal year. Brad made a motion to approve the financials as presented, Bert Quintanilla made the motion,Vangie Chapa seconded,motion passed. VIII. COMMITTEE REPORTS: • Sales& Marketing—Will presented the new folder that the sales team will be using. They are also working on a cover for the new video;which they are still editing and translating to Spanish. He also reported on the Texas Monthly 10- page editorial that is in process and on the writer that has been hired for that. He also reported on the new insert and getting co-op participation. He also reported on a 60 second spot that will run this weekend on Enfoque Musical focusing on 22 different markets in Texas and around the country. Hoteliers will have access to the video for their hotels. Wayne reported on the industry awards banquet and it r • ' Page 3 Board of Directors Mtg. February 21,2002 the awards presented. Wayne went over the activity report with the board and reported bookings are up and are right on pace. He went over activities the staff has going on currently. He also reviewed the public relations activity report and Carol reported that web site hits are up. Linda Routh reported on the links that are on the site and how they work. Wayne reported that web site usage is the cause of the drop in the CV B's expenditures in long distance and postage. Wayne reviewed the STR report with the board. Wayne noted that the city's new sesquicentennial logo would be used by the CVB. • Governmental Affairs—Berney noted that of all the years he has served on the board, he has never seen such upward movement in this commission. He feels the board has done a great job. • Finance—Bill Goin reported on the Finance meeting held and are happy with the variance report that Connie generated. • Evaluations& Guidelines—The CVB board went into closed session at 12:58 to discuss the CEO's annual review. Closed session ended at 1:34 p.m. IX. PRESIDENT'S REPORT: Wayne reported on the HGTV "Dream Drive"that will air this fall. Wayne also reported that he would be taking staff to Paul Schexnailder's office to get an update on Packery Channel and also see how we can play a role. Wayne stated that we would fax the itinerary for the Military Reunion Network that is in town for the board to participate in any of the events. Govind Nadkarni reported on a television commercial that is being shot aboard the USS Lexington. Lillian reported on a trade summit that the Port is having on April 18th and 19th;focusing on cruise and tourism. Kevin was pleased that in the business section of the Sunday paper he noticed a weekly basis on what conventions are in town and which ones are coming. X. NEW BUSINESS: None XI. OLD BUSINESS: None XII. ADJOURN: There being no further business to discuss,the meeting of the Board of Directors adjourned at 1:47 p.m.