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HomeMy WebLinkAboutMinutes Mayor's Fitness Council - 03/08/2012Mayor's Fitness Council Minutes from Thursday, March 8, 2012 I. Call to Order II. Roll Call of Members Present Wade Spenst Venessa Santos Garza Ken de Koning Col. Christopher Carlile Rick Hayley Rodney Brown Elizabeth Feeney Judy Lapointe No Present Scott Elliff (emailed) Grete McBath Dr. Charles H. Campbell Staff Stacie Talbert Angela Gonzalez Aurora Parlamas Becky Perrin III. Approval of Minutes and Absences of October 26, 2011; January 12, 2012 — Rick motioned. Elizabeth second. All approved. IV. Public Comment • Rodney Brown — Noted the Wet N Wild Triathlon on March 17 (try a tri) • Dan Carroll via Rodney Brown asked MFC to spread the word about the Triathlon Training Program (sponsored by the MFC's subgrant program for 2011) V. Business for Discussion with Possible Action: A. ACHIEVE Grant: Approval of Final Plan secondary to any recommendations made by NRPA staff • Rick motioned. Judy second. All Approved B. Discussion regarding Disabilities Network Vacancy • Last nominee was unable to accept appointment due to a change of residence. • Judy suggested she might be able to move into the Disability Network vacancy to create some flexibility in recruitment efforts. Stacie will inquire with City Secretary's office to see if this is possible. • Wade and Rodney suggested contacting someone from the Wounded Warriors Project to possible field a nomination. Stacie will follow up with Al Cantu of the Mayor's Committee on Veterans Affairs about getting a contact for the group. • Angela suggested speaking with Judy Telge with the RTA advisory board. She is a local advocate for improving the area for people with disabilities. • Elizabeth asked that we let recruits know about the commitments required for serving on the MFC. C. Media Agreement with KIII and other Marketing Strategies • KIII Agreement • Angela updated the MFC on conversations with KIII and efforts to sign an exclusivity agreement with the station (coverage of events, PSAs, segment on the morning show, banners during evening weather forecasts). Channel 20 (City of Corpus Christi station) is also available for messaging and use. • Rodney suggested we remove the word "exclusivity' from agreement unless KIII forces us to do so because it may preclude us from partnering with other media outlets. Rick and Judy commented that KIII has been the only outlet willing to come to the table thus far. Others made the point we had not approached anyone because we lacked a clear media strategy and plan. • Christopher suggested that we need a strategic communication plan and attack matrix and offered to ask some of his staff /interns to help the MFC with developing a plan. He also suggested removing the "exclusivity' portion of the agreement with Kill. Stacie March 8, 2012 indicated that legal will review any contract /agreement and they may be concerned about exclusivity as well. • Elizabeth offered to lead a subcommittee to develop a SCP. Rick, Judy, Rodney and Wade volunteered to serve on the subcommittee. Christopher will get Elizabeth in touch with his staff /interns to assist with development of SCP (if they choose to do so) • Wade made the commitment to move forward without the word "exclusivity' from negotiations. • Website o Wade has worked with Monica Sawyer to develop a website architecture list for the MFC website. Stacie will forward to the MFC for review and comment. • Once developed MFC members and staff will be assigned or volunteer to maintain /provide information for tabs • Rodney offered to maintain the MFC presence on social media outlets. • Other marketing strategies • Rodney offered to produce radio spots to using Special K scripts encouraging people to eat healthy and get active. Several members stated this might provide an opportunity for the MFC to produce some revenue to sustain CAP efforts. Money could be placed in a 501c3. • Christopher offered to share success stories of the Voluntary Protection Program in place at the base. Also mentioned program (CFC ?) that allows employees to direct contributions to local charities /initiatives — this may also be a source of funds for the MFC. VI. Chairman's Report • Wade spoke with the CCISD Superintendent and one board member about access to school recreational amenities. • Four of our high school tracks are open to the public. • tennis courts at most middle schools are available • The covered pavilions at all the elementary schools are also available. • This information will be posted on the MFC website. • Ken suggested connecting CCISD and the USTA to discuss partnership to open high school courts. • Rick suggested checking with other ISDs about availability and access VII. Staff Liaison's Report • CAP Goals and Objective Update • Goal #1— Planning has assigned the Parks and Recreation Department a planner to develop a full blown Hike and Bike Trail Master Plan • Goal #2 — Youth Advisory Commission is doing research on the various types of policies and laws other entities have in place regarding smoking and tobacco use. They plan to present findings to MFC later this year. • Goal #3 — Lindale Park Community Garden Dedication /Groundbreaking Ceremony will be held on Monday, May7. • Sub Grant reports — 4 of 13 have been submitted. A full synopsis will be provided to MFC once all reports are submitted. VIII. Identify agenda items to be placed on next agenda • Marketing Strategies (presentation and discussion) • Vacancy discussion and possible action Review and approve draft council report (Stacie will provide — CAP, Marketing Strategies, Subgrants) Presentations on Texercise and Hydration Station (Judy and Wade) IX. Adjourn 1:10 pm Christopher motioned. Rick seconded. All approved.