HomeMy WebLinkAboutMinutes Museum Of Science And History Advisory Committee - 05/01/1991 it V
MINUTES
Corpus Christi Museum of Science and History
Advisory Committee Meeting
May 1, 1991
The Corpus Christi Museum of Science and History Advisory
Committee met in the Museum at 12 :30 p.m. , Wednesday, May 1,
1991 .
Members Present: Gene Pennebaker, Alda Klett, Art Howerton,
Captain Dwayne Dean, Augustin Rivera, Cindy Gamez, Alicia Perez,
Dr. Linda Mora Cano, Linda Pate and Susie Sedwick. Advisors
Present: None. Members Absent: Judith Reader and Sal Loeb.
Advisors Absent: Ruth O'Brien and Frank Wagner.
1. The meeting was called to order by Chair Alicia Perez.
2 . The minutes of the April 4, 1991 meeting were approved as
written.
2a. The absences of Augustin Rivera and Ruth O'Brien from the
last meeting were excused for good cause. Linda Pate arrived at
the meeting late and did not request that her absence from the
last meeting be excused.
3. Alicia Perez commented that the Trustee's meeting at the
recent T.A.M. Annual Meeting was excellent. She advised she had
gained much from it. Alda Klett, Art Howerton, and Gene
Pennebaker also made positive comments.
Mrs. Perez asked Committee members to submit to Rick Stryker the
names of persons interested in serving on the Advisory
Committee. A resume is required.
4a. Mr. Stryker advised he met with the City Manager to discuss
the Museum' s budget and the importance of marketing the Museum.
The Manager supports the present admission fees and changing the
Admission Fee Ordinance. He was disappointed with the 51 . 8%
decrease in estimated revenues due to decreased attendance but
recognized the Museum has limited ability to influence
attendance levels . He made it very clear that responsibility
for marketing the Museum lies with the Convention and Visitors
Bureau. There will be reductions in department budget requests
because revenues to the General Fund will not support the
expenditure level requested.
4b. Marketing the Museum is no longer on the Director' s
priority list and should be removed from the Long Range Planning
Steering Committee' s "Top 10 Critical Issues" . Mr. Stryker
advised that we are in a position to support marketing the
Museum, but that is all. For example, we are currently trying
to raise $25, 000 for the Oaxaca Village exhibit, the greatest
portion of this amount to be spent on marketing.
SCANNED
Advisory Committee Meeting
Minutes - May 1, 1991
Page 2
4c. Susie Sedwick, Chair of the LRP Steering Committee,
reported that the Committee met on April 8 and brainstormed
regarding the Museum' s strengths/weaknesses and
opportunities/obstacles as outlined in the minutes of the first
meeting (attached) . The Steering Committee would like for each
member of the Advisory Committee to make a list of priorities
for the Museum and get them to the Steering Committee by the
next meeting (May 9, 9 AM, Corpus Christi Museum) .
Linda Pate conducted a survey of the Friends Board and reported
their perspective of the top 10 critical issues. The two issues
which received high ratings were Upgrade Exhibits and Increase
Attendance/Marketing. The Friends Board's greatest interest is
in changing exhibit programs .
The Steering Committee, at its next meeting, plans to reorganize
the order of the critical issues, putting them into categories
of long-term, short-term goals with some idea of how to reach
these goals.
4d. Rick Stryker advised that, in FY 91-92, the 4th grade
students will be going to the Aquarium, and the 1st grade
students will be coming to the Museum. Therefore, we need to
build versatility into our program. One-third of our school
attendance is 1st and 2nd graders . Twenty percent (20%) of our
annual education program now shifts to 1st grade. We are
currently getting input from the Friends Board and the Auxiliary
Board. Input will also be requested from the C.C. I.S.D. staff.
Judith Reader will handle this. What we want to do is create
our own agendas and have others place priorities on the agendas
we've created.
Linda Pate and Alicia Perez will be attending the AAM Trustee
Convention in Denver in May. They' ll report on this at the June
meeting.
5. The meeting adjourned at 1 : 35 p.m.