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HomeMy WebLinkAboutMinutes Museum Of Science And History Advisory Committee - 05/01/1991 it V MINUTES Corpus Christi Museum of Science and History Advisory Committee Meeting May 1, 1991 The Corpus Christi Museum of Science and History Advisory Committee met in the Museum at 12 :30 p.m. , Wednesday, May 1, 1991 . Members Present: Gene Pennebaker, Alda Klett, Art Howerton, Captain Dwayne Dean, Augustin Rivera, Cindy Gamez, Alicia Perez, Dr. Linda Mora Cano, Linda Pate and Susie Sedwick. Advisors Present: None. Members Absent: Judith Reader and Sal Loeb. Advisors Absent: Ruth O'Brien and Frank Wagner. 1. The meeting was called to order by Chair Alicia Perez. 2 . The minutes of the April 4, 1991 meeting were approved as written. 2a. The absences of Augustin Rivera and Ruth O'Brien from the last meeting were excused for good cause. Linda Pate arrived at the meeting late and did not request that her absence from the last meeting be excused. 3. Alicia Perez commented that the Trustee's meeting at the recent T.A.M. Annual Meeting was excellent. She advised she had gained much from it. Alda Klett, Art Howerton, and Gene Pennebaker also made positive comments. Mrs. Perez asked Committee members to submit to Rick Stryker the names of persons interested in serving on the Advisory Committee. A resume is required. 4a. Mr. Stryker advised he met with the City Manager to discuss the Museum' s budget and the importance of marketing the Museum. The Manager supports the present admission fees and changing the Admission Fee Ordinance. He was disappointed with the 51 . 8% decrease in estimated revenues due to decreased attendance but recognized the Museum has limited ability to influence attendance levels . He made it very clear that responsibility for marketing the Museum lies with the Convention and Visitors Bureau. There will be reductions in department budget requests because revenues to the General Fund will not support the expenditure level requested. 4b. Marketing the Museum is no longer on the Director' s priority list and should be removed from the Long Range Planning Steering Committee' s "Top 10 Critical Issues" . Mr. Stryker advised that we are in a position to support marketing the Museum, but that is all. For example, we are currently trying to raise $25, 000 for the Oaxaca Village exhibit, the greatest portion of this amount to be spent on marketing. SCANNED Advisory Committee Meeting Minutes - May 1, 1991 Page 2 4c. Susie Sedwick, Chair of the LRP Steering Committee, reported that the Committee met on April 8 and brainstormed regarding the Museum' s strengths/weaknesses and opportunities/obstacles as outlined in the minutes of the first meeting (attached) . The Steering Committee would like for each member of the Advisory Committee to make a list of priorities for the Museum and get them to the Steering Committee by the next meeting (May 9, 9 AM, Corpus Christi Museum) . Linda Pate conducted a survey of the Friends Board and reported their perspective of the top 10 critical issues. The two issues which received high ratings were Upgrade Exhibits and Increase Attendance/Marketing. The Friends Board's greatest interest is in changing exhibit programs . The Steering Committee, at its next meeting, plans to reorganize the order of the critical issues, putting them into categories of long-term, short-term goals with some idea of how to reach these goals. 4d. Rick Stryker advised that, in FY 91-92, the 4th grade students will be going to the Aquarium, and the 1st grade students will be coming to the Museum. Therefore, we need to build versatility into our program. One-third of our school attendance is 1st and 2nd graders . Twenty percent (20%) of our annual education program now shifts to 1st grade. We are currently getting input from the Friends Board and the Auxiliary Board. Input will also be requested from the C.C. I.S.D. staff. Judith Reader will handle this. What we want to do is create our own agendas and have others place priorities on the agendas we've created. Linda Pate and Alicia Perez will be attending the AAM Trustee Convention in Denver in May. They' ll report on this at the June meeting. 5. The meeting adjourned at 1 : 35 p.m.