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PROFESSIONAL SERVICES AGREEMENT
BETWEEN THE
CITY OF CORPUS CHRISTI
AND
NATIONAL GOLF FOUNDATION CONSULTING, INC.
THE STATE OF TEXAS §
COUN'FY OF NUECES §
§ KNOW ALL BY THESE PRESENTS:
This professional services agreement ("Agreement") is entered into by and between the
City of Corpus Christi, a Texas home-rule municipal corporation ("City"), acting through
its duly authorized City Manager, or designee ("City Manager"), and the National Golf
Foundation Consulting, Inc., ("Consultant").
Section 1. Engagement. City agrees to engage the Consultant to perform those
services described below for completion of the following project: Golf Course
Management and Operations Study for the City ("Project").
Section 2. Term. The term of this Agreement begins upon approval of the City
Council of the City of Corpus Christi, at which time the Consultant will begin work on
the Project; and the term continues, subject to the termination provisions of Section 10,
until the day that is six months after the day that the Consultant presents the final,
detailed written report ("Final Report") as described in this Agreement. The presentation
date shall be no later than April 28, 2005.
Section 3. Contact Person/Contract Administrator. For this Agreement, the City's
contact person and contract administrator is the Director of Park and Recreation
("Director").
Section 4. Services. Consultant agrees to perform certain services, as required in
the City's Request for Proposals ("RFP") and as stated in Consultant's December 3,
2004 response ("Response") to City's RFP. The RFP and the Response are attached
to and incorporated in this Agreement as Exhibits "A" and "Bi" respectively.
Consultant shall also perform the detailed analysis necessary for completion of the
Project which will include, but not be limited to, the following:
(A) Provide a current overview of the golf industry, including trends in golf course
play, demographics, development, ownership and management at the national,
state, and local levels, with emphasis on municipal golf courses;
(B) Develop a Five Year Business Plan for continued operations and
management of the two City municipal golf courses;
(C) Develop a Five year Maintenance Plan for each golf course;
2005-042
01/18/05
National Golf Foundation
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(D) Develop a Seven to Ten Year Operations Pro Forma Plan for each golf
course;
(E) Provide written reports, both in draft form and final form, that detail
Consultant's findings and analysis, as outlined above in this section, and its
conclusions and recommendations;
(F) Make an oral and power point presentation of the final wdtten report to the
City Council of the City of Corpus Christi ("City Council"); and
(G) Complete periodic reviews of City golf operations during the first six months
after presentation of the final report to the City Council.
Section 5. Production of Written Reports.
(A) At the conclusion of the Project, Consultant shall develop a written Final
Report that will contain all findings, conclusions, recommendations, supporting
documentation, and which will also contain a concise executive summary.
(B) Prior to the production of the Final Report, at least fUdteen copies of a draft
version of the Final Report will be submitted to the City for review and comment
by City staff. After submission of the draft version, Consultant shall be available
at the City's convenience for discussion regarding the draft version's conclusions
and recommendations.
(C) Within a reasonable period after the conclusion of discussions regarding the
draft version, Consultant shall prepare and deliver at least 25 copies of the Final
Report to City. Consultant shall orally and with power point present the Final
Report at the City's convenience. The presentation shall be made by the lead
Consultant assigned to the Project
Section 6. Relationship. The Consultant shall perform all professional services as
an independent contractor and will furnish these services in its own manner and
method; and under no circumstances or conditions will an agent, representative, or
employee of the Consultant be considered an employee of the City. Any agent,
representative, or employee of the Consultant assigned to perform services under this
Agreement shall be competent, capable, qualified, and duly licensed to perform the
services, if licensure is required by the State where the specific performance is
rendered.
Section 7. Compensation. As full compensation for the Consultant's professional
services performed hereunder, excluding expense reimbursement as defined below, the
City shall pay the Consultant the fixed amount of $26,000 within ten days of
completion of the Project.
Section 8. Expense Reimbursement. The Consultant will be entitled to
reimbursement for the following out-of-pocket expenses solely related to completion of
the Project: travel, lodging, meals, telephone calls, purchase of demographic date, and
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mailing expenses. Reimbursable expenses will not exceed $4,000 without the express
written permission of the City;, the permission must be obtained prior to Consultant
incurring the related expense. The Consultant shall provide the City with a list of
expenses, upon request, for reimbursement.
Section 9. Compensation for Additional Services. If City requires any service from
Consultant not covered by this Contract, Consultant agrees to try to negotiate a
reasonable fee for that service.
Section 10. Termination.
(A) This Agreement may be terminated:
(1) by either party at any time for failure of the other party to comply with
the terms and conditions of this Agreement;
(2) by either party, without cause, upon ten days prior wdtten notice to the
non-terminating party;
(3) by City in accordance with Section 14 below; or,
(4) upon the mutual written agreement of both parties.
(B) In the event of termination, the Coneultant shall stop work immediately and
will only be entitled to compensation for professional services, subject to the
maximums stated in Sections 7-9, up to the point of such terTnination.
Furthermore, upon an event of termination, all finished and unfinished
documents, data, studies, or reports prepared by Consultant will be delivered to
the City and become the property of the City.
Section 11. Insurance.
(A) Before the performance required under this Agreement can begin, the
Consultant shall deliver a Certificate of Insurance ("Certificate") as proof of the
required insurance coverages to the City's Director of Risk Management ("Risk
Manager").
(B) The Certificate will state that the Risk Manager shall be given at least 30
days notice of cancellation, matedal change in the coverages, or intent not to
renew any of the policies, required under this Agreement, by certified mail.
Additionally, the City must be named as an Additional Insured under
Consultant's commercial general liability insurance for its vicarious liability
arising from Consultant's provision of services hereunder.
(C) The required types of insurance and coverage amounts to be maintained by
Consultant during the term of this Agreement include:
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(1) Commercial general liability with a combined single limit coverage of
$2,000,000 per occurrence and aggregate;
O 01D lo o rO
(2) Errors and omissions (professional liability) insurance with a minimum
coverage limit of $2,000,000 per claim and aggregate. The insurance must
cover Consultant's officers, directors, and employees; and,
(3) Workers' compensation insurance covering all of Consultant's officers
and employees who. at any time, perform work relating to this Agreement
in City offices or on City owned property.
(D) All insurance must be maintained with insurers that are acceptable to the
Risk Manager.
(E) If the insurance company, utilized by Consultant. elects to use the standard
ACORD form, the cancellation clause located on the bottom right of the ACORD
form must be amended by adding the wording "materially changed or" between
"be" and "canceled." deleting the words "endeavor to." and deleting the wording
after "left."
(F) Consultant must provide workers' compensation coverage through a
licensed insurance company or through self-insurance obtained in accordance
with Texas law.
(G) Consultant must ensure that any and all subcontractors performing services
under this Agreement meet the insurance requirements of this Agreement.
Section 12. Indemnification. To the extent allowed by Texas law,
Consultant ("lndemnitor") will indemnify and hold harmless the City
of Corpus Christi, its officers, employees, representatives, and agents
("lndemnitees") from and against any and all liability, damages, loss,
claims, demands, suits and causes of action of any nature on account
of death, personal injuries, property loss or damage, or any other kind
of damage, including dishonest, fraudulent, or criminal acts of, or the
negligence of, Indemnitor's employees, representatives, or agents,
acting alone or in collusion with others including all expenses of
litigation, court costs, and attorneys' fees which arise, or are claimed
to arise, out of or in connection with the services provided by
Indemnitor pursuant to this Agreement regardless of whether such
injuries, death, or damages are caused or claimed to be caused by the
concurrent or contributing negligence of Indemnitees, but not by the
sole negligence of Indemnitees unmixed with the fault of any other
person or entity.
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Consultant covenants and agrees that, if City is made a party to any
litigation against Consultant or in any litigation commenced by any
party, other than Consultant relating to this Agreement, Consultant
shall, upon receipt of reasonable notice regarding commencement of
litigation, at its own expense, investigate all claims and demands,
attend to their settlement or other disposition, defend City in all
actions based thereon with counsel satisfactory to Indemnitees, and
pay all charges of attorneys and all other costs and expenses of any
kind arising from any said liability, damage, loss, demand, claim, or
action.
Section 13. Disclosure of Interest Form. A City of Corpus Christi Disclosure of
Interest form ("Disclosure Form") is attached and incorporated as Exhibit C.
Consultant may reproduce the form and must complete, sign, and return the Disclosure
Form prior to or upon the approval of this Agreement by the City Council. Consultant
shall promptly file with the City supplemental statements to the Disclosure Form if
information in the Disclosure Form changes during the term of this Agreement.
Section 14. Bankruptcy. If there is any procccding in bankruptcy or insolvency, by or
against Consultant, and a receiver or assignee for the benefit of creditors is appointed
(with or without Consultant's consent), then the City, at its option, may terminate this
Agreement.
Section 15. Force Majeure. No party to this Agreement will be liable for failures or
delays in performance due to any cause beyond the party's control including, but not
limited to, any failures or delays in performance caused by strikes, lock outs, fires, acts
of God or the public enemy, common carrier, severe inclement weather, riots or
interference by civil or military authorities. The rights and obligations of the parties will
be temporarily suspended during this period to the extent performance is reasonably
affected.
Section 16. Assignment and Transfer. This Agreement may not be, in whole or in
part. assigned or transferred, directly or indirectly, by either party without the prior
written consent of both parties to this Agreement, except as provided in Section 14
above. Subject to the foregoing, this Agreement shall be binding upon the City and
Consultant, their successors, and assigns.
Section 17. Non-Discrimination. Consultant shall not discriminate or permit
discrimination against any person or group of persons, as to employment or in the
performance of services under this Agreement, on the grounds of race, religion, national
origin, sex, physical or mental disability, or age. or in any manner prohibited by the laws
of the United States or the State of Texas. Director retains the right to take any action
that the United States may direct to enforce this non-discrimination covenant.
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Section 18. Compliance with Laws.
(A) Consultant must comply with all Federal, State, and local govemment laws,
rules, regulations, and ordinances that may be applicable to its performance
under this Agreement.
(B) This Agreement is also subject to applicable provisions of the City Charter.
All actions brought to enforce compliance will be brought in Nueces County,
where this Agreement was executed and will be performed.
(C) This Agreement will be governed by and construed in accordance with the
laws of the State of Texas.
Section 19. Notice.
(A) All notices, demands, requests, or replies ("Notice") provided for or
permitted, under this Agreement by either party must be in writing and must be
delivered by one of the following methods: (1) by personal delivery; (2) by deposit
with the United States Postal Service as certified or registered mail, return receipt
requested, postage prepaid; (3) by prepaid telegram; (4) by deposit with an
overnight express delivery service, for which service has been prepaid; or, (5) by
fax transmission.
(B) Notice deposited with the United States Postal Service in the manner
described above will be deemed effective two (2) business days after deposit
with the United States Postal Service. Notice by telegram or overnight express
delivery service in the manner described above will be deemed effective one (1)
business day after transmission to the telegraph company or overnight express
carrier. Notice by fax will be deemed effective upon transmission with proof of
delivery to the receiving party. Notice must only be made to the following:
IF TO CITY:
City of Corpus Christi
Attn: Director of Park & Recreation
P. O. Box 9277
Corpus Christi, TX 78469-9277
(361) 880-3461
IF TO CONSULTANT:
National Golf Foundation Consulting, Inc.
1150 South U.S. Highway One
Suite 401
Jupiter, FL 33477
(561) 744-6006
(C) Either party may change the address to which notice is sent by using a
method set out above. Consultant will not~ City of an address change within
30 days after the address is changed.
Section 20. Amendments. No alteration, change, or modification of the terms of this
Agreement or waiver of any provision will be valid unless made in writing and signed by
both parties to this Agreement by a person authorized to sign agreements on behalf of
each party.
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Section 21. Waiver.
(A) The failure of either party to complain of any act or omission on the part of
the other party, no matter how long the same may continue, shall not be deemed
a waiver by said party of any of its rights hereunder.
(B) No waiver of any covenant or condition or of the breach of any covenant or
condition of this Agreement by either party at any time, express or implied, will be
taken to constitute a waiver of any later breach of the covenant or condition and
will not justify or authorize the nonobservance on any other occasion of the same
or any other covenant or condition hereof.
(C) If any action by the Consultant requires the consent or approval of the City
on one occasion, any consent or approval given on that occasion shall not be
deemed a consent or approval of the same or any other action at any other
occasion.
(D) Any waiver or indulgence of Consultant's default of any provision of this
Agreement will not be considered an estoppel against the City. It is expressly
understood that, if at any time, Consultant is in default of any of the conditions or
covenants hereunder, the failure on the part of City to promptly avail itself of said
rights and remedies which the City may have will not be considered a waiver on
the part of the City, but City may at any time avail itself of said rights or remedies
or elect to terminate this Lease on account of said default.
Section 22. Severability.
(A) If, for any reason, any section, paragraph, subdivision, clause, provision,
phrase, or word of this Agreement or the application hereof to any person or
circumstance is, to any extent, held illegal, invalid, or unenforceable under
present or future law or by a final judgment of a court of competent jurisdiction,
then the remainder of this Agreement, or the application of said term or provision
to persons or circumstances other than those as to which it is held illegal, invalid,
or unenforceable, will not be affected thereby.
(B) It is the definite intent of the parties to this Agreement that every section,
paragraph, subdivision, clause, provision, phrase, or word of this Agreement be
given full force and effect for its purpose. Therefore, if any clause or provision is
held illegal, invalid, or unenforceable under present or future law effective during
the term of this Agreement, then the remainder of this Agreement is not affected
thereby; and in lieu of each illegal, invalid, or unenforceable clause or provision,
a clause or provision, as similar in terms to the illegal, invalid, or unenforceable
clause or provision as may be possible and be legal, valid, and enforceable will
be added to this Agreement automatically.
Section 23. Entirety Clause. The parties intend to provide for a complete
understanding within the provisions of this Agreement and its exhibits of the terms,
conditions, promises, and covenants relating to Consultant's performance under this
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Agreement. Therefore, this Agreement and the attached and incorporated exhibits
constitute the entire agreement between the City and Consultant for the purpose
stated. All other agreements, promises, representations, and understandings, oral or
otherwise, with reference to the subject matter of this Agreement, unless contained in
this Agreement, are expressly revoked.
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EXECUTD~3 IN_ DUPLICATE, each of which will be considered an original, on this the
day of ' ~)~"~ ~.~, ,2005.
ATTEST: '~
Armand~ry- ~1 oTY~KC. ~0' R~, UcltyC~ ilnSaile r
,O~D~LEGAL FORM 19 December 2004.
Doyle D. Curtis
Chief, Administrative Law Section
Senior Assistant City Attorney
For Ci~ Attorney
STATE OF TEXAS §
COUNTY OF NUECES §
This instrument was acknowledged before me on the~,q day of
2005, by George K, Noe, as City Manager, or
City Manager's designee, as Assistant City Manager, of the City of Corpus Christi,
Texas, a Texas home-rule municipal corporation, on behalf of said corporation.
My Commission Expires:
Name
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STATE OF FLORIDA §
COUNTY OF PALM BEACH §
This instrument was acknowledged before me on -J~., ~ ~,~ r'~ ~ ,200~, by
/'~ ~' ~-~ ~ ,~ ~ F~ . 5 ~','~'. r- , who is an authori~ed-representativ~ of
National Golf Foundation ConsUlting, Inc., a Florida corporation, on behalf of said
corporation.
Notary Public, State of Florida
My Commission Expires:
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CITY OF CORPUS CHRISTI
BI-0048-05
REQUEST FOR PROPOSALS
Golf Course Management & Operations Study
Park & Recreation Department
November 19, 2004
Request For Proposals
Golf Course Management and Operations Study
PROJECT DESCRIPTION:
· he City of Corpus Christi is requesting proposals froin recognized golf course
professionals to study the management and operations of the two golf courses in Corpus
Christi. Corpus Christi is located on the Texas Gulf Coast and is a prime tourist location.
It boasts a population of approximately 300,000 full time residents and has a marked
seasonal winter population. Moderate winters allow for year-round outdoor recreational
activities including fishing, boating and golfing. To learn more about our City, log on to
our website at cctexas.co~n.
Corpus Christi currently has two municipal golf courses. The Corpus Christi Parks &
Recreation Department would like to evaluate the current daily operations, management,
staffing, maintenance, and develop a five year business plan.
SCOPE OF ANALYSIS:
1. Provide current overview of golf industry, including trends in golf course
management, operations, and maintenance.
2. Develop projections of potential income and expenses to maintain a golf course for a
seven to ten year period to determine green and cart fees, rounds, pro shop sales, food
and beverages, etc.
3. Provide revisions for the Golf Course Management and Operations Study up to a six
month period.
4. Develop a five year business plan for operations and management ibr each course
5 Develop a five year maintenance plan for each course.
SELECTION CRITERIA:
The selection of the design consultant for the Golf Course Management and Operations
Study, Business Plan and Maintenance Plan will be based on the following criteria. In
making th~s selection, emphasis will be placed on the depth of experience with
conducting market studies and the ability to produce a study in a short time frame.
1. Experience of the firm to conduct management and operation studies for golf courses
and other related recreational t:acilities.
Professional experience and educational background of team members.
3. Proposed approach to project.
4. Proposed project schedule
5. "Not to exceed" study fee.
6. Client references.
INFORMATION TO BE INCLUDED IN PROPOSALS:
1. Firm name, address, telephone number, and fax number.
Finn's qualifications, including education and experience of professionals assigned to
this project. Qualifications of associate finns shall also be noted.
3. Proposed approach to this project.
4. Examples of other management and operation studies of similar scope completed in
the last five (5) years.
5. Proposed schedule.
6. "Not to exceed" tee.
Proposers can submit seven (7) copies of proposals to the following location:
City of Corpus Christi - Purchasing Division
1201 Leopard, 4~h floor
Corpus Christi, Texas 78401
The deadline for submitting proposals is December 6, 2004, at 4:30 p m.
Questions regarding the scope of services may be directed to Ms. Sally Gavlik, Park &
Recreation Director, (361) 826-3464 or SallvG(t£cctexas.com.
Questions regarding the RFP process may be directed to Michael Ban-era, Procurement &
General Services Manager, 361-8803169 or mikeb(~cctexas.com.
REQUEST FOR PROPOSAL AMENDMENT
CITY OF CORPUS CHRISTI
PURCHASING DIVISION
Request For Proposal File No. BI-0048-05 Amendment No. I Date November 30, 2004
In reference to the above Request for Proposal (RFP) for a Golf Course Management &
Operations Study, the tbllowing responses to questions are submitted:
Under the Scope of Analysis, could you elaborate on item # 3 ?
Within the six month period we may ask to have the consultants review
the operation as they recommend and make suggestions for revisions of
operations. This would be like a six month review of the operation that
had been recommended.
Does the "Not to Exceed" study fee include expenses?
No, expenses can be added but they mus~ he identified with a not to
exceed amount identified for expenses.
Are the courses under the management of Parks and Recreation, another City
Department or a third party source?
Courses are under the direction of the Parl~ and Recreation Dept.
"ALL OTHER ITEMS AND CONDITIONS TO REMAIN UNCHANGED"
Buyer:
Michael Barrera, C.P.M.
Procurement & General Services Manager
ACKNOWLEDGED BY:
FIRM NAME AUTHORIZED SIGNATURE DATE
One copy must be returned to the Purchasing Division prior to proposal due date or with your sealed
proposal.
¢ON$ ILTIN{;
December 3, 2004
Tel: (361) 826-3464
City of Corpus Christi
Purchasing Division
1201 Leopard, 4m Floor
Corpus Christi, TX 78401
Proposal #204076
Re: Response to City of Corpus Christi RFPft BI-0048-05
Thank you for the opportunity to submit this proposal to review the management and operations
of the City's two golf courses (Gabe Lozano Sr. Golf Center and Oso Beach Municipal Golf
Course), and to develop a five-year business and maintenance plan for each facility. Having
worked for the City as a golf consultant in 2002, we bring a great deal of enthusiasm to the
project and a working knowledge of these two City golf facilities and the seasonal~oudst market
within which they operate.
National Golf Foundation Consulting, Inc. (NGF Consulting) has reviewed the City of Corpus
Chdsti's Request for Proposal (RFP) and is prepared to comply with all provisions therein, and
to assist the City in this effort. We have made note of the key issues that are unique to Corpus
Christi and the City's desire for the selected consultant to continue foLlow-up services for six
months after the final report is made to the City
We understand that the City's golf facilities have been struggling to meet fiscal objectives. This
situation has become very common with municipal goff systems nationwide, and NGF
Consulting has bean retained many times over the last few years to assist these municipalities
in improving their bottom lines. The City of Corpus Chdsti requires professional consulting
assistance in the preparation of a Business Improvement Plan beginning in 2005. It is expected
that this plan will result in greater operational efficiency and larger profits for the Golf Enterprise
Fund. NGF Consulting is confident that we can help the City achieve this objective, and we
present the attached proposal for services.
NGF Consulting will bring to this project recent experience in helping municipalities optimize
their golf facility operations in light of market realities and increasing costs. We are the
recognized industry leader in all facets of golf facility consulting and boast an extensive client list
of municipalities, including many in the last two years. Because NGF Consulting does not solicit
business for the design, financing, construction, or operation of golf courses, we offer our clients
the highest level of objectivity in all consulting assignments.
We thank you for the opportunity to submit this proposal. Please call me directly if there are any
questions or if we can be of further assistance.
Sincerely,
~ultin~"Servicas
NAllOflAL GOLF FOUNDA~ON CONSULTING, INC.
A Sub, diary offl3e NaE, onal Golf Foundaflo~
1150 SOUTH US HIGHWAY ONE. SUITE 401. JUPI~R. FL 33477 · (561) 744-6OO6 · FAX: (561) 744-9085
Proposal to Prepare a Golf Course
Management and Operations Study for
the City of Corpus Christi, TX.
Submitted to:
City of Corpus Chdsti
Purchasing Division
1201 Leopard, 4~h Floor
Corpus Chdsti, TX 78401
Submitted By:
NGF
CONSULTING
National Golf Foundation Consulting, Inc.
1150 South U.S. Highway One, Suite 401
Jupiter, FL 33477
(561) 744-6006
December 3, 2004
Table of Contents
NGF CONSULTING QUALIFICATIONS .................................................................................... 3
FIr~n Information ................................................................................................................ 3
Principal Officer ................................................................................................................ 3
Background and Qualifications ....................................................................................... 3
National Golf Foundation ............................................................................................... 3
NGF Consulting .............................................................................................................. 4
Proposed Project Team .................................................................................................... 6
Richard B. Singer, Director of Consulting Services ....................................................... 5
Edward Getherall, Senior Project Director - NGF Consul~ng ......................................... 7
Ashley Best, Facility Services/CLASP Manager- NGF Consulting ............................... 8
Richard L. Norton, Senior Associated Consultant ........................................................... 8
Forrest Richardson & Assoc. / Golf Course Architects ................................................... 11
Fletcher & Rowtey Consu~ng - Advertising, Media Placement, Communications ......... 13
William B. Fletcher, Jr., CEO ........................................................................................ 13
John Rowtey, President .............................................................................................. 13
REFERENCES ......................................................................................................................... 16
SCOPE OF SERVICES ............................................................................................................ 20
Task One: Provide Cun'ent Overview of Golf Industry .................................................. 20
Task Two: Develop Five.Year Business Plan ................................................................. 20
Review of Operations/Management .............................................................................. 21
Review of Physical Plant .............................................................................................. 21
Competitive Market Analysis ....................................................................................... 22
Task Three: Develop Five-year Maintenance Plan For Each Course ............................ 23
Task Four: Develop Seven-to-Ten Year Operations Pro Forma .................................... 23
Conceptual Estimate of Costs for Improvements .......................................................... 23
Use Projections and Revenue & Expense Estimates ..................................................... 23
Task Five: Six-Month Revision Period for Study ........................................................... 24
STUDY COST AND DELIVERY DATE SUMMARY ..................................................................26
Fees and Expenses .......................................................................................................... 26
Acceptance ....................................................................................................................... 26
NGF Consulting Qualifications
FIRM INFORMATION
National Golf Foundation Consulting, Inc.
1150 South U.S. Highway One, Suite 401
Jupiter, FL 33477
Tel: (561) 744-6006 Fax: (561) 744-9085
(Incorporated in State of Delaware)
PRINCIPAL OFFICER
Joseph F. Bedltz, PhD, is President of the National Golf Foundation and National Golf
Foundation Consulting, Inc. All consulting work is conducted under the direction of Richard B.
Singer, Director of Consulting Services at the National Golf Foundation. Other staff members
will work as part of the study team in providing professional insight, gathering additional data,
applying participation models, conducting financial analyses, and reviewing the written report.
Resumes of key professional staff appear on the following pages.
BACKGROUND AND QUALIFICATIONS
National Golf Foundation
Founded in 1936 as an industry service organization, the National Golf Foundation (NGF) is a
non-profit organization dedicated to providing information and insights on the business of golf.
The NGF has been assisting municipalities and private developers/owners with golf course
planning, development, and operational needs as well as industry research for golf businesses
for more than 60 years. All research and consulting projects are conducted out of our offices in
Jupiter, Florida, by our staff of 25 professionals.
The Foundation's work today is supported by a membership base of nearly 6,000 members
representing every facet of the industry: private and public golf facilities; golf course architects;
developers and builders; companies offering specialized services to the golf industry; national,
regional, state, and local golf associations; teachers, coaches, and instructors; and individuals.
The 35-member board of governors includes the chief executives of the PGA TOUR, PGA of
America, Arnedcan Society of Golf Course Architects, Golf Course Builders Association of
Amedca, National Club Association, Club Managers Association of America, National Golf
Course Owners Association, and International Association of Golf Administrators.
The National Golf Foundation has long been recognized as the U.S. golf industr,/s primary
source for golf market re~arch. The National Golf Foundation's multifaceted research database
has set an untouchable standard in the golf industry, with an entire department devoted to daily
data collection through telephone interviews and surveys. NGF research data is frequently
quoted by other consulting firms, and utilized by these firms to analyze the viability of golf
markets.
The National Golf Foundation's annual surveys are designed to ascertain golfing habits and
trends of golfers, golf facilities and golf manufacturers nationwide. From this research, the NGF
publishes upwards of 60 research documents that provide dependable informa§on on the
National Goli~ Foundation Consulting, Inc. - Proposal #204075 - Corpus Chtistl, TX - 3
number, nature, and habits of golfers in each state, as well as golf facility operational issues,
Golf travel issues, alternative golf facility operations, and an annual directory of golf.
Our mo~,t important "flagship" research includes several publications that are widely quoted in
national and international press and are used by numerous other golf-oriented consulting and
information firms. The key "flagship" NGF publications include:
· Golf Participation in the U.S. - 2004
· Golf Facilities in the U.S. - 2004
· Development and Operation Manual: How to Plan Build and Operate a
Successful Golf Range - 2003
· Marketing Your Golf Course- 2003
· Women Welcome Here! A Guide to Growing Women's Golf- 2003
· The NGF Golf Business Almanac- 2003
· The Spending Report: Sizing the Golf Consumer Marketplace - 2003 ·
· U.S. Golf Travel Market- 2003
· Careem in Golf: An Insider's Guide to Careers in the Golf Industry- 2001
· A Strategic Perspective on the Future of Golf- 1999
NGF Consulting
National Golf Foundation Consulting, Inc. (NGF Consulting) is a subsidiary of the National Golf
Foundation that provides assistance to clients regarding the feasibility of potential development
projects and the efficiency/profitability of existing golf facilities. This special[zed consulting group
has been providing advisory services to golf facilities for more than 15 years and has become
the recognized leader in new golf facility feasibility studies and existing facility operational
reviews.
NGF Consulting's industry contacts are extensive, through both NGF members and consulting
assignments. Our clients are from all parts of the world, and as a result of this international
posture, we have singularly examined more golf markets than any other golf-consulting firm in
the wodd.
In any consulting assignment, NGF Consulting brings together a teem of experts whose efforts
are exclusively devoted to the business of golf course development and operations. Our goal is
to fully understand the needs of our clients, to thoroughly examine the golf market (with staff
members personally visiting the area), and to analyze that market's ability to support a
successful golf course.
The unique golf demand estimation practice developed by NGF Consulting in the late 1980s
was the first to incorporate age and income modeling to create market specific golf participation
and frequency estimates based on the demographic profile of any given subject population. In
the late 1990s, this modeling technique was updated to include other key factors relating to golf
participation such as availability of local golf supply, seasonality in selected markets, pdce point
segmentation (premium, mid-fee, value) and other household specific variables. While our
demand modeling capabilities are unmatched in the industry, it is our hands-on presence in the
local market of our projects that truly allows NGF Consulting to make the most accurate
projections of future golf activity and generate reality-based market and facility financial
projections. NGF Consulting pddes itself on the level to which we involve local communities in
our consulting engagements and refrain from producing statistical-based reports without hands-
on local input.
National Golf Foundation Cortsulting, Inc. - Proposal #204075 - Coq~us Chdsti, 'IX - 4
Since the National Golf Foundation is not involved in the design, construction, or operation of
golf facilities, our staff will not hesitate to advise clients against proceeding with a golf project or
to identify operational deficiencies that affect the performance of an existing facility.
Since 1987, NGF Consulting has conducted more than 900 assignments throughout the United
States, plus Europe, Asia, the Caribbean, and South America, covedng a broad spectrum of
services. This experience is the cornerstone of NGF Consu~ng, from which all our clients
benefit.
PROPOSED PROJECT TEAM
Richard B. Singer, Director of Consulting Services
Richard B. Singer has been the Director of Consulting Services for the National Golf Foundation
(NGF) since 1997, and now has a total of 15 years of golf facility consulting experience. Mr.
Singer first joined the NGF consulting staff in 1989 as a project analyst after completing his
Finance MBA at the University of Flodda. Mr. Singer has successfully managed the NGF's well-
know~ golf consulting practice with an industry-respected track record of success and a
reputation for delivering projects on time and on budget.
Experience
Mr. Singer's background includes hands-on experience in the following functional areas:
-Golf Facility Feasibility Analysis-Financial Analysis -Golf Business Valuation
-,Golf Operations Co~sulting -Business Plan Preparaton -Golf Market Analysis
-Account Management -Budgeting/Planning - Staffing/HR
-Real Estate Master Planning -Public Presentations - Proposal Walling
-Expert Wilness -Due Diligence -Credit Evaluation
National Golf Foundation Consulting Experience
During his tenure with NGF Consulting, Mr. Singer has been responsible for preparing over 200
research studies for specific projects including: public and private sector feasibility studies for
golf facility development and expansion; due diligence studies for goff facility acquisition and/or
refinancing; public sector Request For Proposal preparation; pdvate club membership
development plans; and public and pdvate sector golf facility operational reviews. In his 13
years as a goff consultant, Mr. Singer has visited and/or profiled more than 2,000 public and
pdvate goff facility operations in the United States and internationally. Mr. Singer also has
extensive experience as an expert witness in matters related to goff facility operation, and he
has demonstrated considerable poise while under public attack in defense of highly
controversial local projects.
Golf Facility Development/Acquisition Consulting · In his 14 years with NGF Consulting,
Richard Singer has become one of the most experienced goff facility development consultants
available today. His extensive experience includes market and financial feasibility analysis,
funding/implementation strategies, golf master plan development, and golf facility business plan
preparation. In the 1999-2002 period, Mr. Singer has completed several consulting
engagements involving the conversion of "sensitive" sites into goff facilities (i.e. landfills).
Golf Facility Operations Consulting - Mr. Singer's golf facility operations consulting
assignments have included goff course inspections, operational/accounting audits, clubhouse
National Golf Foundation Consul'dng, Inc. - Proposal ~r204075 - Coq~us ChdslJ, TX - 5
design/needs assessments, RFP preparation assistance, golf marketing strategies, green
fee/member pdcing, and business plan preparation. Mr. Singer has also provided litigation
assistance to goff facilities in the form of expert testimony including some 'hit by golf ball'
litigation and concessionaire agreements.
Alternative Golf Facility Consulting - Mr. Singer's consulting services for altemative golf
facilities have included both new development and operalJonal reviews for driving ranges,
putting courses, miniature golf courses, golf learning centers, executive/par-3 courses, and
vadous combinations with other facilities. He co-authored the NGF publication How to Plan,
Build and Operate a Successful Golf Range.
Regional Market and Economic Impact Analyses - During his tenure with NGF Consulting
Mr. Singer has completed several stateWde or regional golf market and economic impact
studies. These studies typically involve preparing estimates of golf supply and demand in large
geographies, as w~ll as estimating the hard dollar impact of golf facilities on a local economy.
Key Accounts Managed (1999-2004)
Representative public sector clients in 1999-2004 include: City of Wasco, California
(Adjacent land use analysis); City of Reno, NV (new development); City of West Palm Beach,
Flodda (golf facility business improvement plan); City of San Antonio, Texas (six-facility golf
operations review); Town of Groton, Connecticut (golf facility business improvement plan); City
of Warwick, RI (acquisition); City of Greeley, Colorado (bNo-course golf facility business
improvement plan); the City of Monroe, NC (Operations review). These public sector projects
include extensive participation in public meetings and a full defense of all project work.
Representative private sector golf development clients In 1999-2004 include: U.S. Home
Corporation; Trump International; Greg Norman Golf Course Design Company; Del Webb
Corporation; Senior Tour Players, Inc.; First Boston Mortgage Company; PaineWebber,
Incorporated; Howard Hughes Corporation; Strategic Hotel Capital; National Fairways, Inc.;
Meridian Venture Partners; General Motors Corp.; Watermark Communities Inc.; GATX Capital
Golf Group; Developer Resource Group; Whitley Development Group, Inc.; Palmer Investments;
Marriott Golf Management; Transit America, Inc.; Coral Creek Partners; Smokerise Golf &
Country Club; Viera East Golf Club; Loudoun Golf & Country Club; Orix USA; Rotunda Golf,
Florida; Thometree Country Club; US Naval Academy Golf Club; and Mahogany Run GC (St.
Thomas, USVI).
Representative altsmaflve facility clients In 1999-2004 include: Greens of Las Vegas, Inc.;
Golden Bear International; Palm Beach County, Florida; County of Ft. Lauderdale, FL;
Development Consulting Co. (three ranges in CA & FL); Brevard Goif Ddving Range
(Melbourne, FL); and Collier Golf Enterprises (Orlando, FL).
Representative regional market and economic Impact clients In 1998-2004 include: Bonita
Bay Properties; Go/f 20/20- Raleigh-Durham MSA Study; Reliance National Insurance
Company; GATX Capital Golf Group; C. Cabot Incorporated; Gunsfar, Yoakley, Valdes-Fauli &
Stewart, P.A.; Public Finance Consultants Inc.; and Morgan Stanley - Dean Witter.
International Experience
Mr. Singer's professional resume includes golf facility consulting on proj ~ects located in the
coun~'ies of Sweden, Korea, Egypt, Anguilla (BWI), St. Marten, Brazil, Bahamas, and Chile.
National GoJf Foundation Consulting, Inc - Proposal #204075 - Corpus Chds~, TX - 6
Background/Education
Mr. Singer is a long-time resident of Palm Beach County, Florida and grew up around the North
Palm Beach Country Club. He earned his Bachelor's degree in marketing and Insurance from
the University of Florida in 1985, and worked as a financial consultant for Northwestern Mutual
Life and Baird Securities before earning an MBA in Finance from the University of Florida in
1989.
Edward Getherall, Senior Project Director - NGF Consulting
Ed Getherall joined the NGF Consulting slaff as Project Analyst in 2000 after several years of
sub-contracting consulting services to the NGF. Mr. Getherall, who was promoted to Senior
Project Director in 2001, has been instrumental in coordinating NGF Consulting's golf facility
databases since 1997, with a particular focus on key golf course revenue center activity and fee
research. Since joining NGF Consulting, Mr. Getherall has become a respected industry
authority on issues pertaining to clubhouse operations, including the issue facing every facility at
one time or another- whether to renovate or replace an aging or obsolete clubhouse.
NGF Consulting Projects Experience
Mr. Getherall's extensive business and marketing background has enhanced NGF Consulting's
ability to provide marketing expertise to the facility segment of the golf industry. Since joining
NGF Consulting, Mr. Getherall has been responsible for processing golf facility data for use in
all of our market, financial, and operational consulting projects. Additionally, in the two years
since joining NGF's Consulting division, Ed has been the lead project director for more than
thirty consulting assignments, covering a broad range of services, including public and private
golf course feasibility studies, operational audits, golf-related real estate absorption analyses,
and clubhouse renovation/replacement studies.
Mr. Getheralrs recent clients include: Village of Wellington, FL; City of Miramar, FL; First
National Bank of Montgomery, AL; The Trump Orgamzation; Textron Financial Corporation;
Hofrman Properties, Ltd.; Oaktree Capital Management; Town of Wallingford, CT; City of
Concord, NC; City of Solonl OH; Fortune Bay Resort & Casino; General Motors Corporation;
Front Royal Country Club; H.C.D.A.; Bonita Bay Properties; Rose Hill Associates; Conley-
Manning LLC; Scituate Highlands, LLC; Watermark Communities, Inc.; Coral Ridge C.C.;
Amedcan Golfers, Inc.; the Vauderine Group; Shodeen Management; Arthur Anderson, LLP;
Prestwick Plantation, LLC; City of West Palm Beach, Florida; City of Henderson, Nevada; City
of Glendale, Arizona; The World Golf Foundation; Palm Beach County, Florida; Callaway &
Price; Loving & Campos Architects; City of Concord, CA; City of Gilbert, AZ; City of Reno, NV;
City of Lake Havasu, AZ; City of Tempe, AZ; Town of Kershaw, SC; City of San Antonio, TX; the
Mohegan Sun Tdbe; Poxabogue Golf Course; Lely Development Corporation; Partyka
Resource Management; Tdangle Equities; Town of Farmington, CT; River Bluff Resort, LLC; the
City of Naples, FL; Palmer Investments, Inc.; Golf Trust, Inc.; Dominion Realty Advisors, Beazer
East, Inc.; Kealakehe Ahupua'a 2020; Jonathan's Landing POA; and, Pocoy Consulting.
Background/Education
Prior to joining the NGF, Mr. Getherall held several positions in the business community
including extensive marketing work for such organizations as South Florida Blood Banks, Inc.,
the Florida Lottery and the Amedcan Cancer Society. His areas of expertise cover a broad
spectrum of marketing activity, including research, product management, special event planning
and consulting.
National Golf Foundation Consulting, Inc. - Proposal #204075 - Corpus Chdsti, TX - 7
Mr. Getherall earned his M.B.A. from the University of Flodda in 1989, with a concentration in
finance. Ed also achieved his undergraduate degree at Florida, with a B.S. in Business
Administralion (Marketing) in 1986. With a diversified educational and professional background
in both marketing and finance, Mr. Getherall has the experience and knowledge to assist in all
aspects of golf facility management, marketing, operations and development.
Ashley Best, Facility Services/CLASP Manager - NGF Consulting
Ashley Best joined the National Golf Foundation Membership Services department as an
Account Manager in March 2003, where she managed more than 500 accounts including
facilities and golf management companies. In July 2003, Ms. Best was promoted to her current
position with NGF Consulting. Her primary area of focus is on golf consumer research at
facilities nationwide to grow rounds and revenues. She is also involved in various business
development initiatives such as the newly-created Marketing and Media Services division of the
NGF. Ms. Best is also an instructor at the National Institute of Golf Management.
NGF Consulting Projects Experience
Ms. Best's extensive sales and marketing background has enhanced NGF Consulting's ability to
provide marketing expertise to the facility segment of the golf industry. Since joining NGF
Consulting, Ms. Best oversees the more than 425 facilities that are CLASP clients. She is
responsible for ensuring the success of their customer feedback programs to assist clients in
setting benchmarks, improving operations and creating marketing plans.
Ms. Best's current clients include: Arnold Palmer Golf; Western Golf Properties; Honours Golf;
Premier Golf Management; the U.S. Madnes; Timber Ridge Golf Club; Sterling Hills Golf Club;
American Golf Corporation; Meadowbrook Golf Management; KemperSports; Evergreen
Alliance Golf; the U.S. Army; Marriott Golf; Hamilton County Park District; Salt Lake City Golf
Division; Prince William County Park Authority; and Incline Village Parks and Recreation.
Background/Education
Prior to joining the NGF, Ms. Best worked for several organizations in sales and marketing,
including worldwide research company, FIND/SVP Inc. in New York City. Ms. Best is very active
in the community, chairing fundraising committees for the Junior League of the Palm Beaches.
Her areas of expertise cover a broad spectrum of marketing activity, special event planning,
merchandising and public relations.
Ms. Best earned her Bachelor's of Science degree from the University of Flodda in 1990 in
Public Relations. Prior to that, she studied vocal music at the University of Colorado in Boulder
for two years.
Richard L. Norton, Senior Associated Consultant
Richard L. Norton, President of Norton Consulting, Inc. and Senior Associated Consultant with
the National Golf Foundation, is an expert at conducting real estate and leisure land use
analyses. Highlights from his 21 years of consulting and industry experience are summarized
below.
National Golf Foundation Consulting, Inc. - Proposal #204075 - Co~us ChdstJ, TX - 8
Consulting Experience
Mr. Norton has 21 years of experience in providing development and operational consulting to a
variety of clients in both the public and private sectors. Mr. Norton directed the National Golf
Foundation's (NGF) consulting practice in the 1990s. Prior to joining the NGF in 1990, Mr.
Norton was a manager and partner in the international consulting firm of Economics Research
Associates, specializing in real estate and commercial recreation development and operations
consulting.
Economic Impact of Golf
Mr. Norton has conducted studies of the economic impact of the golf industry on local, regional,
and national economies. In additional to a national study produced for the NGF, Mr. Norton has
conducted economic impact studies for the State of Pennsylvania, Massachusetts Golf
Association, Southern California Golf Association, the Arizona Golf Association and the Arizona
Department of Commerce, and the Minnesota Golf Association.
Real Estate and Land Use Analysis
Mr. Norton's real estate and land use analysis experience includes a broad range of residential,
office, industrial, and retail consulting. He has conducted market and financial analyses for
several large-scale master planned developments, nearly all of which included golf as a major
component. He has completed in-depth studies in nearly all states of the United States and
several foreign countries concerning the strategic development of large tracts of land. Mr.
Norton made specific recommendations concerning product types, market targets, pricing,
amenities, and absorption period. Several of the studies have served to provide support for
preparation of Environmental Impact and Development of Regional impact reports. Mr. Norton
has been actively involved in evaluating the potential of primary and second home oriented golf
communities.
Mr. Norton has been involved in assessing market potential covering the spectrum of retail
development including regional malls, community retail development, neighborhood centers,
and specialty retail/restaurant developments. Past consulting assignments have been
conducted at several locations in Flodda, Georgia, North and South Carolina, Texas, Utah,
Nevada, California, Spain, Argentina, Venezuela, Costa Rica and several Caribbean islands.
Resort Development Consulting
Mr. Norton has been involved in evaluating the development potential of several major resort
and second home projects located in Mexico, Chile, Spain, Costa Rica, France, Argentina,
Venezuela, throughout the Caribbean, Arizona, Florida, Utah, California, South Carolina, Texas,
Colorado, and Montana. These were large-scale projects requiring comprehensive market and
financial analyses. For each project, applicable recommendations were made concerning hotel,
condominium, home-site, town center development, and recreation components such as golf,
tennis, skiing, and marinas.
Hotel and Conference Center Feasibility Studies
Mr. Norton has been involved in evaluating the development potential of specific hotel and
executive conference center locations and concepts for many developers and operators that
have included such properties as Four Seasons, Rosewood Hotels and Resorts, Foresthills
Hotels and Resorts, Holiday Inns International, Sheraton Corporation (now Starwood Hotels and
National Golf Foundation Consulting, Inc. - Proposal #204075 - Conpus Chdst~, TX- 9
Resorts), and the Mardott Corporation. Representative site locations have included Florida,
Ari:,ona, California, South Carolina, Utah, Spain, Argentina, Mexico, Costa Rica and several
islands in the Caribbean. Mr. Norton has typically provided occupancy and financial projections
and space programming upon which to base investment decisions.
Commercial Recreation Consulting
Mr. Norton's extensive commercial recreation consulting experience includes market and
financial feasibil~ studies of family recreation centers, aquatic parks, and theme parks. Mr.
Norton typically evaluated the proposed attraction's concept and made attendance and cash
flow projections.
Tourism Development Analysis
Mr. Norton has extensive experience in developing tourism strategy and deveiopment plans. For
a native Eskimo corporation of northwest Alaska, Mr. Norton provided many workable
recommendations to increase tourism, visitation, expenditures, and toudsm related employment
opportunities for local people. For the Tourism Company of Puerto Rico, Mr. Norton participated
in a comprehensive market analysis that resulted in development recommendations to
accommodate specific tourism market segments. For various clients in Hawaii, Mr. Norton's
analysis of visitor trends provided strategic altematives for developing commercial,
entertainment, and special[zed recreation developments on the islands of Oahu, Maul, Hawaii,
and Kauai.
Golf Industry Experience
Mr. Norton's golf industry experience includes development consulting (feasibility studies), golf
consumer research studies, operating studies of golf facilities and golf related publications
development. Mr. Norton has an active working relationship with the Golf Course
Superintenden{s Association of America, the USGA Green Section, the National Golf Course
Owners Association, the PGA of Amedca, the Club Managers Association of America, the
National Club Association and various state/regional golf associations.
Golf Course Develol~nent Feasibility and Operations Studies
Mr. Norton's golf course and golf club consulting assignments have included strategic
positioning analysis, market~nancial feasibility studies, funding/implementation strategies,
membership development plans, and operational audits. Mr. Norton has conducted golf range
and leaming center consulting for variety of public and private sector clients.
Golf Industry Research and Publications Development
Under Mr. Norton's direction, the NGF has produced many research reports and publications
including: A Strategic Perspective on the Futura of Golf (produced in association with McKinsey
& Company); Golf Participation in the US; The Power of the Junior Golf Market; Golf Facilities in
the US; Golf Travel in the US; How to Finance a Golf Course; The Economic Impact of Golf on
the Local, Regional, and National Economies; Operations and Financial Performance Profiles
Reports for 18 hole Regulation Golf Facilities - Daily Fee, Municipal, and Private editions for
both 1B-hole and 9-hole regulation length golf courses; several golf consumer publications,
selected titles include: Golf Consumer Spending, Golf Consumer Potential, and Golfer
Segmentation and Positioning Strategies for the 90's.
Nabonal Golf Foundation Consulting, Inc - Proposal #204075 - Conpus ChdstJ, 'IX - 10
International Experience
Mr. Norton's professional resume includes extensive consulting experience in foreign countries
including Spain, France, England, Argentina, Brazil, Chile, Venezuela, Costa Rica, Dutch
Antilles, Jamaica, St. Marten, Bahamas, and Mexico.
Mr. Norton speaks Spanish fluently and is particularly well suited for project work in Latin
Amedca.
Education and Work History
Norton Consulting, Inc.
National Golf Foundation (NGF)
National Golf Foundation (NGF)
Economics Research Associates
Economics Research Associates
Brigham Young University
Economics Research Associates
Brigham Young University
President; 1999 to present
Associated Consultant; 1999 to present
VP & General Manager; Jupiter, FL; 1990- 1999
VP & Manager; Ft. Lauderdale, FL; 1982-1990
Associate; San Francisco, CA; 1980 - 1982
MBA; 1980
Internship; 1978 and 1979; SanFrancisco, CA
BA Economics; Magna Cum Laude, 1978
Professional and Public Service
· Member, Urban Land Institute; Recreation Development Council
· Allied Associations of Golf- Environment Committee
· Member, Tourism & Travel Research Association
Forrest Richardson & Assoc. / Golf Course Architects
Introduction to the Firm
Forrest Richardson & Assoc. was established in 1988. The firm was created to formalize the
worldng relationship of golf course architects Forrest Richardson and Arthur Jack Snyder who
worked in collaboration prior to the formation of the practice.
In eady 2000, CBS Golf Commentator and Iongtime international tour player, Peter
Oosterhuis, formed an alliance with the architects to consult on design projects and assist in
the marketing of finished facilities.
The firm provides golf course architectural services, including feasibility studies, land planning
for golf course projects, complete golf course design services, remodeling studies and
observation of construction during goff course building.
The principals have extensive experience with golf courses throughout the Southwest and in
add climates. Their designs are focused toward creating enjoyable courses with sound water
conservation and efficient operational budgets. Both architects have been involved with
numerous projects on native desert sites; and have designed courses and observed
construction for government agencies.
By design, the finn is not large. Forrest Richardson & Assoc. has focused its work on projects
in the Southw~st, Mexico and Hawaii and does not aspire to become a firm too big or too
preoccupied with quantity. During his more than forty years designing golf courses, Jack
Snyder has built a reputation for a "hands-on" approach and one in which particular experts
are brought in to address specific issues.
National Golf Foundation Consulting, Inc. - Proposal #204075 - Corpus Chds[i, 'IX - 11
This approach is even more important in recent years as the complexities involved in planning,
permitting and addressing issues involving golf course feasibility and building have increased
In many instances the necessary expertise is not possible to acquire at any one particular finn
-- nor would it be advisable. In much the same way that medical experts collaborate, the firm
now builds tailored teams that work together to answer questions and assist in solving issues
on a customized basis.
Forrest Richardson, ASGCA, Golf Course Architect
Forrest Richardson studied golf course architecture as part of an independent study program
of the ALSG at the University of Dundee in Dundee, Scotland. It was across the United
Kingdom that he gained an appreciation for the traditions and uniqueness of the game of golf.
He established Forrest Richardson & Assoc. in 1988 and is the firm's current president. Mr.
Richardson has worked in association with golf course architect Arthur Jack Snyder since the
mid 1980s. Together, they have completed new design and remodeling projects throughout
the United States in California, Nevada, Adzona, New Mexico, Texas, and Hawaii.
Internationally, they have worked in Mexico and Asiatic Russia, on the north shore of the Sea
of Japan.
Prior to forming his own firm, Mr. Richardson edited and published The Goff Course Designer,
the only international journal devoted exclusively to the profession of golf course architecture.
The journal was published under Mr. Richardson's direction from 1974 through 1979.
The consultancy provides golf course architectural services, including land planning for golf
course projects, complete golf course design services, remodeling studies and construction
observation dudng goff course building.
The principals firmly believe in the value of detailed plans as part of the process building new
golf courses. While it is possible to merely direct the work of construction personnel without
the benefit of formal plans, the firm has developed a practice where detailed grading plans are
combined with on-site inspedion and interpretation to produce the best possible results for
their clients. They attract qualified golf course shapers and graders who understand how to
translate plans to the physical environment, yielding golf courses projects that are built to
specifications -- as well as expectations.
Mr. Richardson has extensive knowledge of working in arid climates, designing for water
conservation, and limited turf facilities. Among his many innovative concopts have been
designs for a short "Children's Course" to accompany an 18-hole regulation public golf course;
integration of unique features; and the design of a "regulation" par-2 hole.
Among his writings, Mr. Richardson has written "On Course", a compendium of terms used to
descdbe golf courses. In 2000, John Wiley 8, Sons Publishing negotiated a contract for Mr.
Richardson to author a book about golf course routing. The publishing date is expected to he
in 2001.
Professional Memberships:
American Society of Golf Course Architects / ASGCA
National Golf Foundation (NGF)
National Golf Foundation Consulfir~g, Inc. - Proposal #204075 - Co~us Chdsfi, TX - 12
Fletcher & Rowley Consulting - Advertising, Media Placement, Comrnunlcatlons
Nashville-based advertising and marketing firm Fletcher & Rowley Consulting Inc. has formed a
partnership with the National Golf Foundation to form NGF Marketing and Media Services. NGF
Marketing and Media services develops marketing and advertising campaigns for multi-course
operators, resorts, and individual golf courses.
Fletcher & Row~ey specializes in:
· Conceptualization, writing, directing and producing television and radio commercials
· Conceptualization, writing, directing and producing television programs, long form
fundraising films and biographical films
· Targeted media placement
· Theme and message development
· Categorical media budgets and paid media plans
· Media relations
· Crisis management
Recent Sports Marketing Clients
The Governors Club, Brentwood, Tennessee - TV and Direct Mail Marketing
Bear Trace, 5 courses in Tennessee - TV and Direct Mail Marketing
William B. Fletcher, Jr., CEO
Photographer, musician, writer, reporter, editor, producer, director ... Bill Fletcher has spent his
life in the pursuit of creative excellence. He started writing for newspapers at the age of 14 and
was a top reporter covering Tennessee politics for a major daily newspaper at 22. Since 191~,
"Fletch" has produced compelling commercials and cutting edge strategies for political
campaigns across America.
Fletcher has contributed articles to Campaigns & Elections and Campaign magazines and is a
featured speaker at Campaigns & Elections Magazine Campaign Training Seminars.
John Rowley, President
John Rowtey's first work was in television production, radio production as a public affairs
director, and as a news reporter. In 2000, Campaigns and Elections magazine named Rowtey a
"Rising Star in Politics." He has served as a media consultant on more than 150 Democratic
campaigns.
In addition to his writing, directing, and producing responsibilities for the firm's corporate and
political clients, Rowley handles media reletions, crisis communication, and speech writing
National Golf Foundation Consulting, Inc. - Proposal #204075 - Corpus Christi, 'IX- 13
Partial
list of clients:
Sallie Mae/USA Group ( Las Vegas )
U.S. Department of Defense
HCA (Corporate HR subcontractor, Nashville )
Revelation America/Western Union/MasterCard/Debit Card ( Memphis )
Trammel Crow Company ( Nashville )
Tennessee Association of Mental Healt~ Centers
Henr~ Ford V~llage ( Detroit )
Chadestown Retirement V~llage ( Baltimore )
Hobe Sound Development ( Boca Raton, FL )
Cumberland University ( Lebanon, TN )
Tennessee State Employees Association
Tennessee County Services Association
Wisconsin Education Association Council
Eric Hamilton Band (Curb Records, Nashville )
Benefit Funding Exchange ( Atlanta )
Oaktree Capital Management ( Los Angeles and New York )
Bellevue Center Mall ( Nashville )
North Carolina Centar for Voter Education
Mt. Olive Pickle Company ( Mt. Olive, NC )
Alton Steel, Incorporated ( Alton, IL )
National Guard Association of Tennessee
Public Sal'ety and Justice Campaign ( U.S., Canada and United Kingdom )
National Got[ Foundalion Consulting, Inc - Proposal #204075 - Corpus Chitsti, 'r'x - 14
References
Following are summaries of similar operational studies conducted by NGF Consulting in recent
years.
MUNICIPAL GOLF OPERATIONS San Antonio, TX
Municipal Operational Review & Recommendations
The City of San Antonio retained NGF Consulting to conduct a detailed review of the management and
operation of its seven municipal golf courses. This evaluation involved several weeks of fadllb/
observations, interviews wi~h staff, golfer surveys, and opinion surveys fi.om the San Antonio public at
large. The NGF Co~sultJng team observed a good municipal golf system in place in Sal~ Antonio with a
variety of golf offedngs that are generally well perceived in the local community. The City's golf courses
are an integral part of the perks and recreation program, and the golf program is one of the few City-
provided recreational amenities that has t~'adltionally eamed enough revenue to sustain its ow~
operations.
In recent years, there has been a clear reduction in the level of revenue earned by the City's seven
facilities. In preparing this report for the City of San Antonio, NGF Consulting made specific
recommendations that, if implemented, would help bring the City's golf operation back to a level of
profitability. This objective would be accomplished while staying true to the operation's mission of
providing affordable golf to San Antonio residents, many of whom cannot afford to join pdvata country
clubs or regularly play private-fee courses.
The NGF ConsuitJng report included recommendations i:or improving the overall City of San Antonio
municipal golf operation. However, NGF's recommendations w~re fooJsed m~e on the Cr[y's five "in-
tow~" golf facilities (Riversh:le, San Pedro, Olmos Basin, Brackenddge Park and Willow Springs). It was
recommended that the City strongly consider tuming over operations of the two outlying courses (Cedar
Creek and Mission Del Lago) to a pdvate management company in exchange for lease o*' professional
fees to the City.
Client: George Logan
Director of Golf Operations
City of San Antonio
2315 Avenue B
San Antonio, TX 78215
(210) 288-6091
12'3027
National Golf Foundation Consulting, Inc. - Proposal #204075 - Corp~Js Chdstl, TX - 15
SHENNECOSSETT GOLF CLUB Groton, CT
Municipal Operational Review
In February 2004, the Town of Groton retained NGF Consulting to assist in evaluating the operations and
management of the Town's golf course for the purpose of maximizing the economic potential of this gcflf
facility. Shennecossett is a historic golf facility that is very important in the overall defining character of the
Tow~ of Groton, and the facility has been experiencing a decline in its economic performance. The Town
is concerned that a continued shortfall in revenue may lead to significant changes in the way
Shennecosself is operated and/or limit the accessibility to the facility the public now enjoys. The results of
this operations and management review will be used to assist Town officials in determining the
appropriate course for the future of this operation.
NGF Consulting found that Town of Groton's municipal golf operation is fulfilling its mission to provide
affordable goff to the ~izens of southeast Connecticut. The goff operation generates revenues that have
b'adi'donally been suff~ent to cover all costs associated wffh the goff operaUon, but in recent years the
revenues have fallen for a number of reasons, some of which cannot be controlled by the Town and some
that can be.
The NGF ConsultJng recommendations contained in the report generally involve expanding on what the
Tovaq is presently doing dght, but also focusing on activities that can stimulate greater activity at the
facility and improving its overall condition. Recommendations included changes to management,
maintenance, and policies, with very little change in playing fees. We also recommended that the Town of
Groton use the generally beginner-friendly facilities at Shennecossett to become active in growing golf
activity in the southeast Connecticut community
In July 2004, the Town of Groton has begun a program to implement NGF Consulting recommendations.
Client: John Silsby
Director of Parks and Recreation
Town of Groton
45 Fort Hill Road
Groton, CT 06340
(860) 536-5680
1240O2
Nabonal Golf Foundation ConsulUng, Inc. - Proposal #204075 - Coq~us ChdsU, TX - 16
WEST PALM BEACH MUNICIPAL GOLF COURSE West Palm Beach, FL
Municipal Operations and Market Review
The City of West Palm Beach retained NGF Consulting to conduct a review of the operation and
management of its municipal golf course. In recent years, there has been a detenoratJon of the condition
of the West Palm Beach Municipal Golf Course (WPBMGC) and a reduction of more than 1,000 active
members to only 375 members (end of 2003).
The study efforl involved visits to the golf facility, staff interviews, goffer surveys, and collection of
opinions from the general West Palm Beach public at large. Aa a result of this research, the NGF team of
consultants found several ordinance-driven problems with the operation NGF Consulting's
recon~mendations included restructuring management, upgrading/restoring the facility to its original
configuration and condition, and revising operational and fee structures,
Client: Dorritt M. Miller, CPA, CIA, CGFM
Assistant City Adminisb'ator
City of West Palm Beach
200 2r~ Street
West Palm Beach, FL 33402
(561) 659-8024 x8361
123021
CITY OF MONROE, NC Monroe, NC
Municipal Facility Maintenance & Operations Analysis
NatJonal Golf Foundation Consulting, Inc. was retained by the Cily of Monroe, NC in August of 2001 to
review ~ oparatJonal slTucture of the Monroe Country Club in order to deten'nine if the City was
maximizing the petenl~al use and revenue of this facility.
Key areas review~d by NGF Consulting included the local golf market, the business operation, and
course maintenance issues. NGF Consulting examined the Monroe/south Charlotte resident golf market,
the area's economic climate, and the activity levels, revenues, expenses, and annual debt service for the
subject Monroe Counb"y Club golt facility. A complete physical inspection of the golf course w'as also
conducted to determlna what, if any, deficiencies ware present.
NGF Consulting recommended changes to the golf facility, including a rest]'uctudng of some play~r-
unffiendly hazards, a change in mowing patterns, and an allowance for the grass on the greens to grow
longer. NGF ConsullJng also recommended a change in operational attitude to be more aggressive in
marketing and promotion, particuledy with local tournaments.
Client: Mr. Mike Courtney
Director of Parks 8, Rec.
City of Monroe
PO Box 89
Monroe, NC 28111
(704) 282-4659
121027
NaBonal Golf Foundation Consulting, Inc. - Proposal #204075 - Coq3us Chdsfi, TX - 17
PRINCE WILLIAM COUN'r'Y PARK AUTHORITY GOLF COURSES Manassas, VA
Municipal Operational Review
In 2003, NGF Consulting was retained to evaluate the operational pedormance and market environment
of the three Pdnce William County Park Authority golf courses located in Prince William County, Virginia.
The purpose of this evaluation was to examine the current golf operation and make informed
recommendations as to how the future operation can better fulfill the Park Authodty's objectives.
In its examination of the facilities, NGF Consulting found numerous areas where profitability can be
improved, both through a reduction of expenses and through an improvement in performance.
Recommended changes were grouped in three areas: management structure, course improvements, and
marketing. NGF Consulting proposed that the Park Authority take some corrective actions in order to
achieve profitability with its golf operabon. These actions will entail both capital investment (around
$2,000,000), an increase in operational budgets, and changes in operations. Most important among the
changes are a streamlining of management and a reposilJoning of two of the golf courses.
Client: Rick Washco
Product Development Manager
Prince Wllllam County Park Authority
14420 Bdstow Road
Manassas, VA 20112
(703) 792-4286
123o17
CITY OF CONCORD Concord, NC
Municipal Operational Audit
National Golf Foundation Consulting, Inc. was retained by the City of Concord, NC in January of 2001 to
review the current operational structure of the Rocky River Golf Club in order to determine if the City is
maximizing the potential use and revenue of this facility.
Among the key areas reviewed by NGF Consulting were the business operation, the overall pricing
structure, and the maintenance condition of the course. NGF Consulting analyzed the City of Cono~rd
resident golf market, the area's demographic and economic prolile, and the activity levels, revenues,
expenses, and annual debt service for the subject Rocky River golf facility. A complete physical
inspection of the golf course was also conducted to determine if any deficiencies existed.
After careful evaluation of the golf facility and market, NGF Consulting determined that the difficulty of the
golf course was cutting down drastically on repeat play, and that it should be made more p/ay-able for the
typical municipal golfer, while retaining challenging features for Iow handicap golfers. NGF Consulting
also recommended that a vadety of program elements be implemented to help stimulate greater demand
for golf.
Client: Joyce AIIman
Finance Director
City of Concord
26 Union Sb'eet
Concord, NC 28025
(704) 920-5220
121011
National Golf Foundation ConsultJng, Inc. - Proposal #204075 - Corpus Chds~, TX - 18
BAYOU OAKS GOLF COURSES New Orleans, LA
Municipal Operations Review
In 2002, the New Odeans City Park Improvement Association (CPIA) retained NGF Consulting to review
its golf operation and make recommendations for its future management. The scope of services involved:
conducting an overview and evaluation of the four City Park golf course facilities end operetions,
identifying any need for course improvements and/or upgrades, assisting U~e CPIA with the development
of a Request for Proposals for future management and operatJon, conducting a customer satisfaction
survey of a representative sampling of golf course users, reviewing the existing contract, and
recommending a new contract package that will pest meet CPIA's objectives.
After reviewing responses lo the RFP, the CPIA extended its agreement with its cun'ent management
company to include full operational control of Bayou Oaks.
Client: Robert W. Becker
Chief Executive Officer
New Orleans City Park Improvement Association
1 Palm Dltve
New Odeans, LA 70124--4608
(504) 483-~412
122oo3
Nal~onal Golf Foundat~:m Consulting, Inc - Proposal #204075 - Corpus ChdstJ, TX - 19
Scope of Services
To address the issues set forth in the City of Corpus Christi's RFP, NGF Consulting proposes to
complete the scope of services listed below, and detailed on the following pages. Upon
receiving your authorization to proceed, NGF Consulting will arrange for the consultant(s) to
attend any necessary meetings and conduct the field investigation within 7 to 10 days. Dudng
this time, we will meet with representatives and officials from the City of Corpus ChdstJ, the Park
& Recreation Department, and both the Oso Beach Municipal Golf Course and the Gabe
Lozano Senior Golf Center to review the scope of work set forth in this proposal. This process
will be repeated as needed throughout the project in order to discuss any necessary
refinements, additions, or deletions to the scope of work.
· Task One:
· Task Two:
· Task Three:
· Task Four:
· Task Five:
Provide Current Overview of Golf Industry
Develop Five-Year Business Plan for Operations and Management
Develop Five-Year Maintenance Plan for Each Golf Course
Develop Seven-to-Ten Year Operations Pro Forma for Each Golf Course
Six-Month Revision Period for Management and Operations Study
TASK ONE: PROVIDE CURRENT OVERVIEW OF GOLF INDUSTRY
The National Golf Foundation has long been recognized as the U.S. golf industry's primary
source for golf market research. The National Golf Foundation's multifaceted research database
has set an untouchable standard in the golf industry, with an entire department devoted to daily
data collection through telephone interviews and surveys. NGF research data is frequently
quoted by other consulting firms, and utilized by these fin'ns to analyze the viability of golf
markets.
The National Golf Foundation's annual surveys are designed to ascertain golfing habits and
trends of golfers, golf facilities and golf manufacturers nationwide. From this research, the NGF
publishes upwards of 60 research documents that provide dependable information on the
number, nature, and habits of golfers in each state, as well as golf facility oparatlonal,
management, and maintenance issues. As the unquestioned leader in cullecting national trend
data for the business of golf, the National Golf Foundation is uniquely qualified to par[orm this
phase of the study process. NGF's publication, Operating & Financial Performance P~ofiles of
18-hole Golf Facilities in the U.S, will be particularly helpful in completing this task for the City.
TASK TWO: DEVELOP FIVE-YEAR BUSINESS PLAN
In order for NGF Consulting to prepare a five-year business plan for continued operations and
management of the two Corpus Chdsti municipal goff courses, we will first have to review the
present operating and management structure, examine the physical plant, and analyze the golf
market in which the courses operate to gain insight into how the operation has evolved to its
National Goli: Foundation Consulting, Inc - Proposal #204075 - Corpus ChdstJ, TX- 20
present status. The consultant(s) will meet with officials and key staff members at the subject
facilities to gain insight into the operation and provide those who are being interviewed with an
opportunity to express their concems and expectations. During the site visit, we will collect from
management all relevant data and documents that pertain to the golf operations. This matedal
will include financial records, budgets, actJvity reports, and policies and procedures. This phase
of the study will include three components:
Review of Operations/Management
· Management and oversight
· Leases in place
· _Golf operations policies
· Employee manuals/personnel policies
· Organizational charts/chain of command
· Financial statements
· Budgets
· Service contracts
· Staffing levelA~
· Customer service
· ToumamentJouting policy
· Marketing/advertising programs
· Player development programs
· Tee time reservation system procedures
· Green fees/membership fees
· Records and reports
· Goff cart usage/needs
Review of Physical Plant
NGF Consulting will complete a basic facility inspection of the Corpus Christi golf courses for
the purpose of establishing their present condition, and we will evaluate the physical condition of
each golf course in terms of playability and comparison to the pdmary competition for each
facility. This inspection will include a review of:
· Golf layout and playability
· Standards of quality
· Greens and tees
· Fai~vays and roughs
· Bunkers
· Ponds
· Cart paths
· Driving range + practice green
· Agronomic condition
National Golf Foundation Consulting, Inc. - Proposal #204075 - Corpus Chdsti, TX - 21
· Structures and equipment
· Food and beverage operation
· Pro shop
· Banquet/meeting rooms
CompeUtlve Market Analysis
In an effort to gain a strong understanding of the overall market for golf and golf facility services,
NGF Consulting will develop a market analysis. Key market factors to be examined include: the
supply and demand dynamic of the competitive golf market including identification of the subject
facility's primary competitors; identification and discussion of planned new goff facilities; present
market pricing structures and use levels; tourist/visitor market, and community golf facility
needs.
NGF Consulting team in Jupiter, Flodda, will analyze all date collected during the field visit, as
well as the demographic profile of the Corpus Christi area and local and regional economic
variables that are likely to affect the demand for golf in the area. In this phase, we will consider
the population size and growth rate, median household income levels, age distribution of the
residents, and economic factors that are influential in determining the number of both
permanent and seasonal golfers within the area.
NGF Consulting will review existing and planned golf facilities in the market area that likely have
market impact on the City golf courses. Key factors to be examined for competitive facilities
include their locations, course types, annual rounds played, fee levels, number of annual
members, operating hours, support services, and market placement. This allows us to ascertain
the quality and quantity of the public golf course supply. NGF Consulting will determine the
status (under-supplied, oversupplied, or at equilibrium) of the area market as it pertains to public
golf, across different price point segments.
The results of NGF Consulting's review of operations and management, examination of physical
plant, and market analysis will allow us to identify any opportunities for the City golf courses to
increase market share and/or re-position themselves in this public golf marketplace, as well as
identify any deficiencies at either or both of the subject courses that may he preventing them
from optimizing prot-lts.
After this analysis, we will also be able to identify the optimal price/value relationship that offers
the greatest chance for success in this market. W~hin the context of our analysis of the subject
facilities and the market in which it operates, NGF Consulting will perform a detailed analysis of
The City's golf courses' strengths, weaknesses, opportunities, and threats. We will discuss
strategies to leverage the facility's strengths, and recommend practical and realistic courses of
action to correct its weaknesses, take advantage of potential opportunities, and take proactive
steps to mitigate threats. All of these inputs will go into developing a five-year business plan for
the City courses that will provide Corpus Chdsti with a strategic framework for maximizing
profits while preserving the golf course assets for its citizens.
National Golf FoundaUon Consulting, Inc. - Proposal tK204075 - Coq~us Chdsfl, TX - 22
TASK THREE: DEVELOP FIVE-YEAR MAINTENANCE PLAN FOR EACH COURSE
The review of the physical plant conducted in Task Two above will be utilized to prepare a five-
year maintenance plan for both City of Corpus Christi municipal golf courses. We expect to work
closely with Forest Richardson and Associates in preparing this maintenance plan that will
include both standards for day-to-day maintenance and specific instructions on infrequent
processes like aeration, over-seeding and capital improvement requirements,
TASK FOUR: DEVELOP SEVEN-TO-TEN YEAR OPERATIONS PRO FORMA
NGF Consulting will provide estimates of the financial impact of enacting NGF Consulting
recommendations. NGF Consulting will project the activity levels at the facilities from all
sources, expected revenue from all sources, and all costs associated with implementing NGF
Consulting recommendations, for both of the City golf courses. We will also provide conceptual
estimates of the cost of any physical or capital improvements that are recommended to bnng
the facilities to optimal operating condition.
Conceptual Estimate of Costs for Improvements
Upon analyzing the subject golf facilities and the competitive market, NGF Consulting will make
recommendations as to the optimal specifications of the physical components of each facility.
NGF Consulting will prepare documentation of ali costs associated with the improvement of the
City facilities as recommended by NGF Consulting. This analysis will address the general cost
levels that would be reached in order to implement the NGF recommendations. Our
documentation will include all items any items that may be needed to renovate the property as
recommended.
Use Projections and Revenue & Expense EsUmates
NGF Consulting will develop a seven to ten year use projection for the City facilities under the
assumption that NGF Consulting recommendations are implemented. This will include estimates
of all golf facility use levels such as rounds played (broken out by type), membership levels (by
type and/or category), and driving range/practice facil~'y activity. Further, the corresponding fees
for each revenue center will also be estimated for the first seven to ten years of operation after
recommendations are implemented. This will include projections of the each facility's operation
under the assumption that all NGF recommendations are implemented, and any impact on
facility c~osure dudng the renovation (if applicable).
This process w]ll involve integrating market, facility and customer findings along with expected
use and market share estimates into a seven to ten-year cash flow prc-forma for the golf
operations. In consideration of market conditions and proposed facility modifications, attainable
fee levels will be estimated and detailed revenue and expense estimates developed for each
facet of the golf opera/ions. We will provide you with a financial pro-forma statement that will
project the bottom line financial impact resulting from any changes made to the City's golf
program. NGF Consulting's financial pro-formas are prepared for research purposes, and
therefore will be conservative and unbiased.
National Golf Foundation Consulting, Inc, - Proposal #204075 - Coq~us Chds/i, TX - 23
TASK FIVE: SIX-MONTH REVISION PERIOD FOR STUDY
Members of the NGF Consulting team will complete periodic reviews of the Corpus Christi golf
operation during the first six months after delivery of final reports to the City. This will involve
review of documents, phone conferences and at least one on-site follow-up visit. The frequency
of communication can be determined by the parties at the tJme of conb'act initiation, but it is
NGF Consulting's expectation to review performance data and communicate with the goff
operators on a monthly basis during this follow-up pedod.
National Gotf Foundation Consulting, Inc - Proposal #2CH075 - Corpus Christi, TX - 24
Study Cost and Delivery Date Summary
FEES AND EXPENSES
NGF Consulting will complete the scope of services identified in the Cib/s RFP and re-stated in this
proposal for the fl:)llowing professional fees.
Task 1: Golf Industry Overview
Task 2: Five-Year Business Plan for Operations and
Management (2 Courses)
Task 3: Five-Year Maintenance Plan for Each Golf
Course
Task 4: Operations Pro Forma for Each Golf Course
Task 5: Six-Month Follo~Up
Total
Professional Estimated Timeline
Fees
Included 1 Week
$12,000 2-3 Weeks
$5,000 1-2 Weeks
$5,000 2-3 Weeks
6 Months after final
$4,000 report delivery
$26,000 6-9 Weeks+
Out-of-pecket expenses associated with travel (at least 2 tdps to Corpus Christi), postage, telephone,
purchase of demographic data, and mailing expenses are not included in th~ professional fees shown
above. Reimbursable expenses will not exceed $4,000 without the client's permission.
The total not-to.exceed price, Including expenses, will be $30,000 Including all direct project
expenses.
ACCEPTANCE
A purchase order or Corpus Christi, Texas contract will be used as the engagement agreement.
We appreciate your interest in the National Golf Foundation and its consulting services. Our
goal is to serve our clients and the industry, and to promote the development of successful golf
projects. We look forward to working with the City again on this most important project.
Na~nal Golf Foundation Consulting, Inc - Proposal #204075 - Corpus Christi, TX - 25