HomeMy WebLinkAboutC2014-294 - 9/25/2014 - NA CIO l‘\
FIRST AMENDMENT TO AGREEMENT
This First Agreement ("First Amendment") to the Agreement dated October 15, 2010
(the "Agreement") by and between RecycleRewards, Inc. ("RecycleRewards") and the City of
Corpus Christi ("Municipality"), is hereby entered into effective as of the date last executed
("First Amendment Effective Date") by RecycleRewards and Municipality. RecycleRewards
and Municipality may be hereinafter referred to individually as a "Party" and collectively as the
"Parties".
WHEREAS, on October 15, 2010, RecycleRewards and Municipality entered into the
Agreement; and
WHEREAS, the Parties wish to hereby amend the Agreement pursuant to this First
Amendment.
NOW, THEREFORE, for good and valuable consideration, the receipt and sufficiency
of which are hereby acknowledged, the Parties hereto agree as follows:
1. The Parties mutual agree to update the Incentive Recycling Program from its current form
under the Agreement, "Community Weight Based", to an updated form, "Collect and Click",
effective upon final execution of this First Amendment (the "Incentive Recycling Program
Update Date"). RecycleRewards will provide the Collect and Click form of the Incentive
Recycling Program to Municipality in accordance with the Service Overview under Schedule
A herein.
2. In light of the Incentive Recycling Program update detailed above, the Parties further agree
RecycleRewards will no longer provide nor maintain the Assets, as defined in the
Agreement, and will remove the Assets, to include the Tags, within fifteen (15) business days
from execution of this First Amendment. With specific regard to the Tags, RecycleRewards,
in its sole discretion, will either collect or abandon in place the RFID tags within the
foregoing fifteen (15) day period. On or after the foregoing 15-day period, Municipality has
neither further responsibility nor liability for any of the Assets provided under the
Agreement.
3. Section 5(A) of the Agreement will be deleted in its entirety and be replaced with the
following
A service charge of Sixty-two Cents ($0.62) per month per Eligible Household during the
Term of the Agreement will be charged to Municipality. For purposes of this section, an
Eligible Household has the meaning provided under Schedule A herein.
4. The Parties agree and acknowledge the Term as detailed under Section 2 of the Agreement
shall remain the same and this Amendment has no effect on it.
2014-294
9/25/14
1
RecycleRewards Inc.
INDEXED
5. The Agreement and this First Amendment constitutes the entire and complete understanding
of the Parties regarding its subject matter and supersedes all written agreements and
understandings between the Parties regarding its subject matter. Except as expressly
amended and supplemented hereby, the Agreement shall remain in full force and effect. In
the event of any inconsistency between the provisions of this First Amendment and the
provisions of the remainder of the Agreement, the terms of this First Amendment shall
prevail. Any capitalized term used but not defined herein shall have the meanings ascribed to
them pursuant to the Agreement. Any additional or inconsistent terms on any other
document shall be null and void.
The Parties hereby acknowledge and accept the terms and conditions of this First
Amendment as of the First Amendment Effective Date.
IN WITNESS WHEREOF, the Parties hereto have executed this First Amendment to
the Agreement as of the First Amendment Effective Date.
RECYCLEREWARDS, INC. CITY OF CORPUS CHRISTI
RBy: 11111-A4
Name: ?ANA_ We•D,J Name: i Yr, o
Title: k.)? Title: 14,01
Date: el 11LA Date: q
OP
Apiroved as to form: — 04—
eit
Ass.. . t City Attorney I
For City Attorney
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SCHEDULE A
SERVICE OVERVIEW
I. General Overview
Recyclebank, as defined in Exhibits C (Municipality Services Standards) and D (Scope of
Supply Standards) in the Agreement, offers a rewards and loyalty program that encourages
individuals to take every day environmentally-preferred actions, such as recycling at their homes,
and in turn earn reward points ("Recyclebank Points" or "Points") that can be redeemed for
various rewards through Recyclebank with national brand companies or local retailers (the
"Rewards Program").
The Rewards Program is offered by Recyclebank in conjunction with its vast network of
partnerships - municipalities, waste collectors, recycling companies, manufacturers, national and
local retailers, and other third parties. The Rewards Program is accessible to registered
participants (the "Recyclebank Member(s)" or "Member(s)") via our website,
www.recyclebank.com (the "Site"). To become a Member, an individual must contact
Recyclebank either online or by telephone and complete the membership registration.
Recyclebank Membership is provided in accordance with the Recyclebank Membership
Agreement (https://www.recyclebank.com/about-us/membership-agreement 1) and
Recyclebank's Privacy Policy (https://www.recyclebank.com/about-us/privacy). The Rewards
Program includes a "Home Recycling Program" available in select communities wherein the
community's recycling program is provided to local residents along with Recyclebank's
Rewards Program intended to incentivize them to recycle. In order to participate
in a Home Recycling Program, an individual on behalf of his/her household must subscribe to
the specific Home Recycling Program available in that individual's community. Subscription is
required for participation in a local Home Recycling Program and is deemed membership to the
Rewards Program under the Recyclebank Membership Agreement and Recyclebank's Privacy
Policy. For purposes of this Agreement, the term Rewards Program and Home Recycling
Program herein will have the same meaning.
You, the Client, enter this Rewards Program Services Agreement with Recyclebank in order for
Recyclebank to provide the Rewards Program to you and the "Eligible Households", understood
to be the individual resident households located within the geographic region identified under the
Agreement (the "Municipality") who are eligible to participate and are receiving services from
the Municipality. Recyclebank will provide the management of the Rewards Program in
accordance with this Agreement. Recyclebank will commence its services under the Agreement
by assisting you with community outreach efforts to a) inform residents on their local recycling
program and thereby b) drive participation through subscription to Recyclebank's Home
Recycling Program, and c) ensure that all residents within the Municipality who recycle and are
subscribed to participate in the Home Recycling Program with Recyclebank are rewarded for
doing so through Recyclebank Points that they can redeem for rewards with Recyclebank.
To participate in the Home Recycling Program, an individual residing in an Eligible Household
within the Municipality must subscribe to the Home Recycling Program either through the Site
3
or by contacting Recyclebank's Customer Service Department by telephone. Each Eligible
Household is limited to one (1) subscription. Individuals within the household, however, may
register as Members directly with Recyclebank to engage in the Rewards Program separately
from the Home Recycling Program. Subscription allows earning Points for the recycling
conducted in the household and can also include additional Points earned by actively engaging
through the Site which offers additional Point-earning opportunities, for example but not limited
to, taking educational quizzes or pledging to do certain green action(s). All subscribed
households receive a "Recyclebank Account" administered by Recyclebank. Those subscribed
online can access their Recyclebank Account through the Site, view their Points, engage in
Recyclebank's eCommerce platform as described herein for additional Points and redeem earned
Points. Those subscribed outside of the Site can access their Recyclebank Account by calling the
Customer Service Department or by other methods which may be made available at that time
with notice to You and the subscribed households.
Each subscribed household will have access to Recyclebank's network of retailers and brand
manufacturers (the "Reward Partners") offering rewards in exchange for earned Points through
Recyclebank's "Reward Catalog". A complete listing of Reward Partners can be found at
http://www.Recyclebank.com/rewards. This list is subject to change from time to time in
Recyclebank's sole discretion. Recyclebank is responsible for all reward fulfillment services.
II. Home Recycling Program Specifications
Under the Home Recycling Program, you will independently collect and communicate to
Recyclebank the net weight of the recycled materials collected in each Route within the
Municipality during each collection period. A "Route" is defined as a pick-up of recyclables
within the Municipality conducted and completed within one (1) calendar day by a single truck.
Prior to commencement of the Home Recycling Program in the Municipality, you will
communicate a) the frequency of collections to determine collection periods in addition to b)
Routes within the Municipality to be used during the Term of this Agreement. In the event you
require amending the collection period(s) and/or the Route(s) for the remaining duration of the
Term, you will provide Recyclebank five (5) business days' prior notice of the changes and any
information necessary to support Recyclebank in updating its records to ensure subscribed
household experience continuity and accurate reporting.
Upon receiving net weight for a specific collection period for each Route, Recyclebank will
determine the amount of Points earned within that Route and credit a portion of the Route's
collective Points to each subscribed household within that Route. Subscribed households can
also choose to report their individual recycling activity via the Site, the Recyclebank mobile
application or by calling Recyclebank's Customer Service Department. If a subscribed household
self-reports, Recyclebank will provide the subscribed household additional Points for each self-
reporting activity in addition to the portion of Points received from Recyclebank's standard Point
calculation described herein.
4
III. Recyclebank Responsibilities:
Recyclebank will administer the Home Recycling Program in keeping with this Agreement by
providing the following services:
1. Recyclebank Points
Recyclebank will track Recyclebank Points through the administration of the Rewards
Program. Recyclebank will calculate and credit Recyclebank Points on a scheduled basis.
Calculations will be based on the route based weight of the recyclables collected when
available, or using a best estimate determined solely at Recyclebank's discretion. The
"Participating Household", understood to mean an Eligible Household which has
subscribed to the Home Recycling Program, will receive the appropriate Points
corresponding to the recycling activity in accordance with the Rewards Program
specifications of this Agreement. The method of calculation of Recyclebank Points under
the Home Recycling Program and generally the Rewards Program is proprietary to
Recyclebank, determined solely by Recyclebank, and for purposes of the Home
Recycling Program available in the Municipality calculated in accordance to the
specifications detailed in this Agreement.
2. Reward Partner Set-up and Relations
Recyclebank will provide Participating Households access to rewards through its
Rewards Catalog which may be redeemed by using accrued Points and in turn received
from the Reward Partners. Recyclebank will be responsible for contacting and setting up
all Reward Partners including organizing and developing Reward parameters with each
Reward Partner as follows:
a. Recyclebank will determine potential third party retailers to include in
Recyclebank's Reward Catalog as Reward Partners; and
b. Recyclebank will prepare and execute the required agreement to on-board
those Reward Partners and their respective reward offers in the Reward
Catalog; and, when applicable,
c. If the Municipality has 10,000 or more Eligible Households, Recyclebank will
include local Reward Partners specifically tailored to the Municipality. To do
so, Recyclebank will contact and explain the reward/redemption component of
the Program to local businesses, such as community
retailers/restaurants/entertainment and cultural venues.
3. Marketing Material
a. E-newsletter & e-mail notifications. Recyclebank will provide Participating
Households a monthly e-newsletter and weekly account updates via e-mail
notifications to the e-mail address used to subscribe. Weekly e-mail updates may be
transactional in nature indicating recent Point earning(s) and redemption, or
informative regarding new Point earning opportunities available on the Site and
recent efforts by Recyclebank.
b. Marketing Material. Recyclebank will provide you with standardized, designed
marketing templates, including approved artwork and copy ("Marketing Material")
for you to use in conducting additional communication campaigns within the
Municipality independently of Recyclebank's efforts under this Agreement. Any use
5
of the Marketing Materials by you or your agent in any marketing campaign will
require Recyclebank's prior approval.
c. Additional Marketing Support. If you require additional customization and marketing
support in addition to the standard Marketing Materials, you may request for
additional services. Upon review, Recyclebank will communicate whether it will be
able to provide the requested additional marketing services at the additional fee of
One Hundred Fifty Dollars ($150) per hour ("Marketing Fee"). Upon your approval,
Recyclebank will commence providing these agreed upon additional marketing
services and include the Marketing Fee as a reoccurring or one-time fee (depending
on the services) in the monthly invoice(s) to you. Recyclebank does not guarantee
personnel availability for additional customization beyond the standard materials
provided within the Marketing Materials. You will be held accountable for only those
additional costs and expenses, under this or any other provision of this Agreement,
expressly authorized by you in writing.
d. Final Approval. You may consult with Recyclebank on specific marketing methods,
programs or community outreach ideas which may be available to promote the
Rewards Program. Recyclebank expressly reserves the right to review and provide
final approval on all marketing methods and materials used to promote the Rewards
Program if its company name, registered trademark(s), trade dress, logo or any part of
the Marketing Materials, in whole or in part, is included.
4. Account Management.
a. Training. Recyclebank will provide training to your designated personnel on the
Rewards Program, its process and procedures and all related materials. This
designated personnel shall be identified and agreed upon by the Parties before
training commences.
b. Customer Service. Recyclebank will provide customer service made available to
Participating Households via e-mail, internet and telephone.
5. Reporting.
Recyclebank will provide you on a quarterly basis during the Term standard reporting
that reflects the performance of the Rewards Program in the Municipality under this
Agreement. The reporting will be in the format provided under Exhibit A herein which is
provided strictly for informational purposes. All Participating Household data contained
in the reporting is the exclusive property of Recyclebank and is provided to you under a
limited, non-exclusive, non-transferable, revocable license during the Term of this
Agreement. You will maintain all such data strictly confidential in keeping with this
Agreement and will use the data for internal purposes only. You will not be entitled to
receive, nor will Recyclebank be required to provide, any additional information
Participating Households submit to Recyclebank which Recyclebank collects through its
standard business practice in keeping with the Recyclebank Membership Agreement and
its Privacy Policy. Recyclebank may from time to time update or modify its standard
reporting provided under Exhibit A at its sole discretion without any requirement to
provide prior notification or seek prior approval. Reporting may at times be delayed due
to system updates, reporting updates, the late reception of data from you or your agent
(e.g. hauler), or otherwise. Recyclebank will communicate outages or scheduled reporting
6
updates within a reasonable time and use best commercial efforts to minimize disruption
in the reporting delivery and availability. If you wish to receive further information in
addition to the information provided as part of the standard reporting, or amend the
standard reporting to tailor to your specific qualifications, you may submit a detailed
request to Recyclebank for prior review and approval. Upon review, Recyclebank will
communicate whether it will be able to accommodate the reporting request and the
additional fee associated with implementing the request ("Additional Reporting Fee").
If you agree, Recyclebank will commence providing such reporting and including the
Additional Reporting Fee as a reoccurring fee in the monthly invoices to you.
6. Program Promotion and Material.
You will work with Recyclebank to develop a joint marketing plan which may utilize
joint resources to promote the Rewards Program. This effort will include, but not be
limited to, developing promotional materials and participation in media and community
events. Where Recyclebank secures a third party corporate sponsor for the Home
Recycling Program under this Agreement, you agree to include the corporate sponsor of
the Rewards Program in your promotional efforts and acknowledge and agree all
references to such corporate sponsors and use of their respective trade names, trademarks,
trade dress (collectively "Corporate Sponsor IP") is subject to those third parties' prior
review and approval. When a third party sponsorship becomes available, it does not
affect your Service Fee. The corporate sponsorship is intended to provide additional
resources to promote the Home Recycling Program without any cost to you, the Client. If
the corporate sponsorship requires certain engagement and/or effort by you, Recyclebank
will seek your prior approval.
You will use best efforts to actively promote the Rewards Program through the use of
newsletters, e-mails, social media and interne properties within the Municipality in an
effort to inform Eligible Households. Recyclebank will design and approve all
promotional material to support this effort.
IV. Client Responsibilities
You are responsible for collecting the recycling weight data within the Municipality and
communicating it to Recyclebank in a timely manner in order for Recyclebank to administer the
Rewards Program.
1. Eligible Household Address Information.
a. Moves/Additions/Changes. You or your agent is responsible for communicating to
Recyclebank's Customer Service Department during the Term on a monthly basis any
and all new and terminated Eligible Households within the Municipality. The weekly
report shall be provided in a FTP transfer using the same format as the Address List.
b. Route changes. In furtherance of sub-section above, you will promptly notify
Recyclebank if there are any anticipated recycling pick-up Route changes following the
launch of the Rewards Program or at any time during the Term of the Agreement to allow
for proper administration of the Program.
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2. Refuse & Recycling Data.
a. Total Verified Weight. You agree to provide Recyclebank with certain refuse and
recycling data collected within the Municipality. At the commencement of this
Agreement, you will provide Recyclebank the total refuse and recycling tons collected
within the Municipality for the fiscal year prior to Effective Date of this Agreement
("Total Verified Weight"), and thereafter, on the fifth(5th) business day of each calendar
month during the Term the preceding calendar month's total refuse and recycling tons
collected within the Municipality ("Monthly Total Verified Weight"). The Total
Verified Weight should be provided in a manner whereby the information is presented on
a month to month basis similar to Monthly Total Verified Weight.
b. Platform Weight. In addition to the above, you will provide Recyclebank all recycling
truck's activity per each Route and collection ("Platform Weight") conducted (weekly,
biweekly, etc.) used to pick-up recycling in the Municipality. You will provide the
Platform Weight within ten(10) business days from the actual pick-up date.
c. The Total Verified Weight, Monthly Total Verified Weight and Platform Weight will be
delivered to Recyclebank in either .csv, .xls, or .txt file format via FTP transfer.
Truck Route Ticket Net Wt Unit Collection Date Ticket Date Ticket Time(EST) %RB
total net date recycling time of dump; percentage of load that
ticket number weight of unit of weight material on truck gross or tare time was from Recyclebank
Description truck number route(s)run by truck associated with dump dump measure was collected date of dump is fine route(s)
numeric or
alphanumeric,
depending on client's m/d/yyyy or m/d/yyyy or
Format numeric naming convention alphanumeric numeric either tons or lbs mm/dd/yyyy mm/dd/yyyy Military hh:mm numeric;default to 100
Sample Entry 2 fRi-3A 463862 236 T 11/4/10 11/5/10 6:00 100
d. Data Transfer. You or your agent will be responsible for all monthly connectivity costs
associated with the wi-fi or cellular Internet access necessary for storing, transmitting and
downloading Recyclebank collected data.
e. Data Reconciliation. You shall provide Recyclebank with all data reflecting the recycling
activity during the preceding month as detailed under subsection (a), (b) and (c) above.
Recyclebank shall use Platform Weights to credit Participating Households' Accounts
reflecting their participating in the Home Recycling Program. Recyclebank reserves the
right to use Monthly Total Verified Weight to credit participation provided this will not
negatively impact the Participating Households.
f. No or missing data. In the event that Recyclebank receives incomplete, inaccurate, or
undeterminable refuse and recycling data due to a technical issue, or does not receive any
data from you under this provision, Recyclebank will (i) promptly notify you to
immediately address the issue and (ii) proceed to credit Points to Participating
Households to make-up for recycling that is not recorded due to any operational or
maintenance issue outside of Recyclebank's control.
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EXHIBIT A
Standard Reporting Format
The reporting appearing below represents the format and information Recyclebank will provide
you, the Client, as its standard reporting under the Agreement. This reporting example is
provided strictly for informational purposes only and does not reflect the performance of any
specific client nor the anticipated results of the Rewards Program in the Municipality.
Recycling Reporting
Anytown, USA
September 2012
Recycle
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Recyclebank
Terminology+Definitions
Anytown,USA
TERMINOLOGY MATH DEFINITION Sep-12
REACH
Locations Served A Addresses where the Recyclebank Recycling Program is offered 40,000
Subscribed Members B Residents signed up for the Recydebank Recycling Program(max.one per location served) 15,000
Subscription Rote B=A Residents signed up as a%of addresses where the Recydebank Recycling Program is offered 37.5%
OPERATIONS
Reported Partidpation
Subscribed C Subscribed Members that reported that they recyded once or more during the month 10,000
Reported Participation Rote COB Percentage Subscribed Members that reported that they recycled once or more during the month 667%
Weight Recyded(Lbs.)
Subscribed Credited D Total weight credited to subscribed members 20,000
POINTS
Points Credited
Recycling E Points earned by Subscribed Members based on weight recycled 500,000
Other F Points earned by Subscribed Members based on all other activities 100,003
Total Points Credited E 600,000
Points Spent G Points spent by Subscribed Members 150,000
ENGAGEMENT
Logins
Total Logins H Total number of logins by Subscribed Members 2,000
Unique Logins I Unique count of Subscribed Members logging in at least once 1,800
%of Subscribed Members Logging-In loB 120%
Rewards Ordered
Total Checkouts I Number of times Subscribed Members ordered at least S Reward 1,100
Unique Members Ordering K Unique count of Subscribed Members ordering at least 1 Reward 900
%of Subscribed Members Ordering K 60%
Total Rewards Ordered L Rewards ordered by Subscribed Members 1,400
Communitylmpact
Estimated Dollars Saved M Estimated monetary value of actual Rewards Ordered.The potential savings Subscribed Members enjoyed from the Recydebank Program $12,000
Estimated Co-Spend N Represents the potential money spent at local and national businesses due to actual Recydebank Rewards Ordered $20,000
NOTE N/M means"Not Meaningful"
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Recyclebank
Recycling Reporting by Client-Program Summary
Anytown,USA Updated through 09/30/2012
Oct-11 Nov-U Dee-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12 Last 12 Months
REACH
Locations Served 40,000 40,000 40,000 44000 40,000 40,000 40,000 40,033 40,000 40,000 40,000 40,000
Subscribed Members 15,003 15,000 15,000 15,000 15,000 15,000 15,000 '15,000 15,000 15,000 15,000 15,000
Subscription Rote 37.5% 375% 37.5% 37.5% 37.5% 37.5% 37.5% 375% 37.5% 37.5% 37.5% 37.5%p..
OPERATIONS
Reported Partidpadon
Subscribed 10,000 10,000 10,000 10,000 10,000 10,000 10,000 13003 10,000 10,000 10,000 10,000
Reported Participation Rote 667% 667% 667% 667% 667% 66.7% 66.7% 667% 66.7% 667% 667% 667%X'...
Weight Recyded(lbs.)
Subscribed Credited 200,000 203000 200,000 200,000 200,000 203003 200,000 205000 203000 200,000 205000 200,000 2,405000
POINTS
Points Credited
Reading 505000 500,000 500000 500,000 500,000 500,000 500,000 500,003 500,000 500.000 500,000 500,000 6,000,000
Other 123000 103,000 105000 103,030 103,003 100,000 100,000 105033 107,000 100,003 100,000 105000 1,200,000
Total Points Credited 600,000 603000 605000 600,000 630,030 605000 600,000 6(3000 605000 603,000 600,000 600000 7,205000
Points Spent 150,000 153000 150,000 150,000 150,030 150,030 150,000 150,000 150,000 150,000 150,033 150,000 1,800,000
ENGAGEMENT
Login,
Total Login% 2,300 2,000 2,030 2,000 2000 2,000 2,033 2,033 2000 2,000 2,030 2,000 24,000
Unique Login, 1,800 1,830 1,800 1,810 1,800 1,800 1,833 1,800 1,800 1,800 1,833 1,800 11,000
%of Subscribed Members logging-In 120% 120% 120% 120% 120% 120% 120% 120% 12.0% 120% 120% 120%R 733%
Rewards Ordered
Total Checkouts 1,100 1,100 1,100 1,100 1,100 1,100 1,130 1,103 1,100 1,100 1,100 1,100 13,203
Unique Members Ordering 900 903 900 933 900 933 930 930 900 800 903 900 6,000
%of Subscribed Members Ordering 60% 60% 60% 60% 60% 60% 6.0% 60% 6.0% 60% 60% 60%6 400%
Total Rewards Ordered 1,400 1,403 1,403 1,433 1,403 1,40) 1,433 1,40) 1,400 1,400 1,400 1,400 16,830
Community Impact
Estimated Dollars Saved 512,030 512,000 $12,000 512,000 512,000 512,000 $12,000 $12,000 512,000 $12003 $12,000 $12,000 $144,000
Estimated Co-Spend 523330 520,000 $20.070 $200]0 $20033 Max $23033 $23070 $23000 $20.030 $25000 $20000 $240,000
11
Recyclebank
Anytown, USA
Subscription
45.000 __-.._ _.. _------.. --- - - --- 40.0%
40,000
35.0%
35,000 -
30.0%
41
2 30,000
t 25.0%
H
25,000
_0 O
N 20.0% Q.
1 20,000 -- ------
> _0
15.0% '
j ::::
10.0%
5,000 5.0%
Sep-11 Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12
Subscribed Members Locations Served Subscription Rate
Reported Participation
45,000 -- - 70.0%
40,000 -,
60.0%
35,000 _......_..__... _ _._- -----
C
O 50.0%
a 30,000 _. _ _.. __._- ---- --- o
C
0
0.• 25,000 -.... ___-...__ ................. ............................- -- 40.0% a
cu a
a 20,000 — - —
Vf 30.0% -0
N a+
� O
Q
:: 15,000
co
u CC
0 20.0%
---
10.0%
5,000
0 0.0%
Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12
INISIIN Subscribed locations Served Reported Participation Rate
12
Recyclebank
Anytown, USA
Engagement
2,000 -- 14.0%
1,800 —
12.0%
1,600 —
C
•L
'C 1,400 — 10.0%
L
W
E :: .111 ,.IIII ! II :0%
CU 1
800 ■ • ■ ■ III ■ ■ ■ 6.0%
7 600 — 1 ill I ii 17
4.0%
p 1III
400
2.0%
200
1 1 1 i . . 1 - 0.0%
Oct-11 Nov-11 Dec-11 Jan-12 Feb-12 Mar-12 Apr-12 May-12 Jun-12 Jul-12 Aug-12 Sep-12
MN Unique Logins limmoloUnique Members Ordering %of Subscribed Members Logging-In
Rewards
1,600 – $25,000
1,400 —
$20,000 >
c�
1,200 H
L
Q
0
1,000 — $15,000
13. E_
o
800 �y
12 O
3 C1
$10,000 0.
it 600 — —1 ____ --- — .– VI
0
V
d
4,
$5,000 7,
in
LU
200